Head of AdTech & Media - Lombardy, Italy For an advertising agency, we're looking for Head of AdTech Media. This role combines media strategy, planning, and digital activation, with the objective of strengthening in-house capabilities (fully owning media planning and buying across offline and digital channels), driving consistent, data-driven media performance. Key Responsibilities * Media Strategy Planning: Media Lead media strategy and planning across all channels (offline and digital). * Digital Activation - AdTech Oversight: Oversee digital activation, including programmatic, paid social, and search. * Performance KPI Management: Define and manage KPI frameworks, reporting, and performance programmatic optimization. * Brand Performance Alignment: Ensure alignment between brand and performance objectives. * Client Stakeholder Management: Act as a senior point of contact for client stakeholders. * Partner Vendor Management: Manage external partners and vendors.



* Team Leadership Organization: Operate team under the position by leading Media and AdTech, ensuring clear roles and responsibilities. Required Experience * *****+ years in Media, Digital media, AdTech, Programmatic. * Strong experience across media strategy, planning, and digital buying. * Experience managing integrated media teams or capabilities. * Solid understanding of data, performance marketing, and analytics. * Experience working with large-scale media budgets. * Strategic and hands-on when needed. * Comfortable working across media, data, and technology. * Able to bring structure and clarity to complex environments. Compensation Range: 70k-80k € + 10% premio + 400€ welfare + €12 ticket restaurant. Livello Quadro. CCNL Commercio. Location Milano, Italy. Hybrid mode. #J-*****-Ljbffr

📌 Head Of Adtech & Media (Bardi)
🏢 Randstad Professional Italia
📍 Bardi