Join the team empowering the world to design
At Canva, our mission is to empower the world to design—and we're growing fast across the globe.
With over 250 million monthly active users in over 190 countries, we're on a mission to make Canva the most loved brand in the world.
To support this ambition, we're building a world-class growth marketing team that's deeply local, highly creative, and relentlessly performance-focused.
We're looking for a Performance Marketing Specialist to join our team in Italy, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences.
As the Performance Marketing Specialist for Italy, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Italy to drive great incremental returns on our media investments.
To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences.
As part of this role, you will report to Italy, Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example.
Own day to day media buying, optimisation and pacing across multiple channels in Italy.
You will focus on creative-led channels ( Meta, YT & TT, LinkedIn) as we have global search and ASO teams supporting Italy
Translate Italy priorities into concrete strategy and plans.
Set these in partnership with the Global Growth Marketing team and Italy Country Team.
Set the media mix, lead budget allocation review processes and own the experiment roadmap.
Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.




Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers
Lead formulation, implementation and learning cycles through CRO initatives across channels.
Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems
Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding.
Strong optimisation mindset and confidence making data-driven decisions.
Proven experience collaborating with creative teams to improve performance through structured testing and iteration.
Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact.
Familiarity with MMM, lift studies, and incrementality testing.
Design experiments autonomously and build a strong relationship with the Marketing Science team.
Experience with creative testing frameworks or sprint-based experimentation
Experience working iteratively with a creative team led by a creative strategist
Experience improving funnels into Apps and Web based products.
Comfortable working cross-functionally in a remote, multi-market environment.
Italian speaking and good English, with a feel for market context.
You'll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen.
In this role, you'll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign.
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above — we still want to hear from you!

📌 Performance Marketing Specialist, Milan (12-Month Contract) (Milano)
🏢 Canva
📍 Milano