Marketing Lead Italy (Bardi)

Marketing Lead Italy (Bardi)

05 ago
|
H&H Group | B CorpTM
|
Bardi

05 ago

H&H Group | B CorpTM

Bardi

p At HH, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier.
We have established market positions in more than 15 countries in AsiaPacific, Europe, North America and Oceania with more than 3,400 employees working across the globe.
We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
p We have 3 business segments - Baby, Adult and Pet Nutrition and Care - , supporting whole-family health and happiness /pp We are passionate about our customers and community and are looking for similar-minded talent to join us.
As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.
/pp What this means for you /pp The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career.
Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.
/pp Our success as an organization is directly attributed to the health and happiness of our team.
As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
/pp We are passionate about our customers and community and are looking for similar-mind talent to join us!
As an equal opportunity employer, we care deeply about creating an inclusive workplace, where are team members feel valued, respected and empowered.
/pp Role overview /pp If you are a data-driven and passionate marketer, with commercial acumen, brand building flair and great interpersonal skills as well as an effective multi-tasker with a hands-on approach, your role will be to drive and oversee the marketing activities supporting the company's growth in Italy.
As the brand custodian, PL owner and key marketing point of contact for your market, your role will involve brand planning, activation, innovation and marketing and communication development /pp Key Responsibilities: /pp Strategy and Business acumen (PL) /pulli Based on an analysis of systemic information and consideration of resources, market drivers, organizational values, and emerging economic conditions figure out strategic long term plan; /lili Inject the culture of disruption in our strategic planning process.




/lili Evaluate new product categories to play in /lili Launch new Brands from scratch /lili Brand stretching expertise /li /ulp Planning Activation /pulli Drive understanding of category dynamics, consumer behaviors and competitive environment to provide marketing input at all stages of the brand lifecycle.
/lili Analyse market trends and drive actionable insight to help identify opportunities and corrective actions that help maximise sell-out.
/lili Champion digital activation and media (own-earned-paid) /lili Champion traditional media activation /lili Own and fully manage your brand PL.
Report on PL KPI performance on a monthly basis and recommend corrective actions and opportunities to maximize sales and profitability.
/lili Develop and execute *****-month marketing and media plan in your markets /lili Define brand campaign and trade promotional calendar in line with business objectives, strategies and brand guidelines /lili Lead post campaign analysis and marketing effectiveness review efforts to verify ROI and optimize brand support model.
Share best practice with the wider regional and global teams /lili Work with Sales team to drive retailer engagement in brand plans and ensure flawless trade activation /li /ulp Innovation and Innovation Strategy /pulli Identify and evaluate the potential of local opportunities for innovation to contribute to influencing the regional and global innovation pipeline.
/lili Lead localisation of regional and global innovation initiatives /lili Develop and execute flawless NPD launches in your markets.
/lili Lead the development of marketing assets, and management of brand sponsorship and partnership agreements in your markets together with local agencies, ensuring adherence to global brand equity.
/lili Act as a brand champion, ensuring brand equity and guidelines are upheld in all communications /lili Lead consumer understanding and market landscape understanding research /li /ulp People Management /pulli Manage your direct reports in accordance with organization's policies and applicable regulations.
Responsibilities include planning, assigning, and directing work; appraising performance and guiding professional development; rewarding and guiding employees; addressing employee relations issues and resolving problems.




/li /ulp Skills Attributes /pulli Great interpersonal skills and eager to contribute to a positive, nurturing working environment /lili A nimble and inquisitive mind able to navigate in organizational and process complexities or ambiguity to get to the heart of the matter and make sound decisions /lili Excellent communicator both verbal and written /lili Effective stakeholder manager able to lead through influencing /lili Solid grounding in consumer marketing balanced with an entrepreneurial spirit /lili Analytical skills as well as strategic thinking and acute commercial acumen /lili Creative flair and an eye for detail /lili People oriented with experience in managing direct reports /lili Coaching and mentoring skills /lili Strong motivation /lili Ability to manage conflicting priorities /li /ulp Qualifications and Experience: /pulli Marketing/Business degree qualified /lili8-10+ years Marketing experience in an FMCG/Healthcare environment, experience in food supplement category is a plus /lili Proven experience in analysing and interpreting market data from syndicated databases (e.g. IQVIA, Circana, New Line) is a mandatory requirement.
/lili Expert in sell-in/sell-out analysis /lili Languages: Native / bi-lingual Italian speaker fluency in English is a must /lili Internationally minded with experience in engaging with executive stakeholders /lili Solid experience of in-market brand/ product marketing/digital across all elements of the marketing mix /lili Amazon know-how paid media management is a strong plus /lili Demonstrated ability to think strategically and develop local brand strategy and plans /lili Experience in communication development and media planning across multiple channels /lili Excellent understanding of cross functional working to deliver products to market /lili Industry: Health care/Pharma.
/lili Contract: Full-time.
/lili Starting date: ASAP /lili HH Group Headquarters in Italy: Viale Sarca 235, Milan /lili Hybrid way of working (Lavoro da remoto) /li /ulp As an equal opportunity employer, HH Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist.
We are committed to providing a working environment that is free from discrimination and harassment.
All applicants will be considered, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals.
If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.
/p /p

📌 Marketing Lead Italy (Bardi)
🏢 H&H Group | B CorpTM
📍 Bardi

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