05 ago
|
Experteer Italy
|
Bardi
05 ago
Experteer Italy
Bardi
ppIn this senior role, you shape and execute AstraZeneca's AI and Digital Health strategy across brands and customer journeys, turning business needs into deployable solutions.
You will lead cross-functional squads to deliver high-impact use cases within omnichannel ecosystems, ensuring compliant-by-design operations and measurable outcomes.
You'll standardize data, drive personalization, and enable AI fluency while collaborating with global and local teams.
This position offers the chance to influence patient experiences and business performance at scale in a regulated industry.
/pulliannual target premio /lilisalary with base + incentives /lilipermanent contract /liliopportunity to impact patient outcomes /liliCo-lead AI and Digital Health roadmap execution aligned with strategic priorities /liliOversee end-to-end delivery of prioritized AI and Digital Health use cases from ideation to scale /liliTranslate business needs into AI- and Digital Health-enabled solutions with cross-functional coordination /liliDrive integration of AI and Digital Health solutions into key customer journeys and omnichannel ecosystems /liliGovern digital assets to ensure performance, UX, accessibility and brand consistency /liliEnable data standardisation across web, social and CRM for unified measurement /liliSupport personalization strategies across CRM and digital platforms /liliLead cross-functional squads spanning Marketing, Medical, Market Access,
External Communications, IT and Customer Engagement /liliMonitor performance via KPIs and ROI, acting on insights /liliCoach and mentor managers and designers to build AI fluency and digital capabilities /liliCollaborate with global teams to localize solutions and scale successful approaches /liliEnsure compliance-by-design across AI initiatives in partnership with Legal, Compliance and Medical /lili5-8+ years in Digital, Digital Marketing, AI or Digital Health in regulated industries /liliProven track record delivering digital/AI projects at scale /liliExperience in web and social media projects, SEO GEO strategy, digital media buying /liliStrong understanding of CRM, CMS, new channels, analytics and personalization tools /liliExperience with AI use cases (LLMs, RAG, automation, AI agents, classification, recommendation systems) /liliAbility to identify and prioritize high-impact AI use cases and build ROI-driven business cases /liliSolid knowledge of data governance, privacy and compliance /liliStrong program and stakeholder management /liliExperience coordinating cross-functional teams and external vendors /liliExecution excellence and delivery mindset /li /ulpIn this senior role, you shape and execute AstraZeneca's AI and Digital Health strategy across brands and customer journeys, turning busines... /p /p #J-*****-Ljbffr
📌 Ai Translator & Digital Health Lead (Bardi)
🏢 Experteer Italy
📍 Bardi