Costa Crociere S.p.A. is seeking a Customer Activation Senior Manager in Genoa to lead end-to-end omnichannel activation programs across CRM, paid media, and human sales channels.
You will integrate data, content, and technology to deliver personalized journeys that maximize engagement and lifetime value. The role requires deep expertise in CRM, lifecycle marketing, and personalization, with fluency in English and Italian, and a track record of cross-market delivery.
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