ppCreative Strategist, Growth Marketing, Milan at Canva. /ph3About the role /h3pYou will serve as the primary creative driver for Canva's marketing efforts in Italy, blending data insights with cultural storytelling to accelerate user growth. /ph3Key facts /h3ulliLocation: Milan, Italy /liliEngagement: Contract /liliTeam: Europe Marketing Group /li /ulh3What you'll do /h3ulliManage the end-to-end creative lifecycle including research, briefing, production, and performance analysis. /liliUtilize performance data to identify successful creative patterns and design experiments such as lift studies and attribution tests. /liliDevelop creative strategies for Meta, TikTok, Instagram, and YouTube tailored to the Italian audience. /liliOversee user-generated content and localization efforts to ensure brand alignment and cultural relevance. /liliCoordinate with internal teams, including media buyers and data scientists, alongside external agency partners. /liliContribute to conversion rate optimization initiatives to improve user acquisition journeys.



/li /ulh3Requirements /h3ulliExtensive background in growth marketing with a specific focus on creative strategy for paid and organic social media. /liliDeep understanding of platform-native content formats and testing frameworks. /liliProficiency in using performance dashboards and measurement tools, including attribution and marketing mix modeling. /liliNative or professional fluency in both Italian and English. /liliProven ability to manage creative briefing and iteration within cross-functional sprint environments. /liliDemonstrated expertise in the Italian market and consumer landscape. /li /ulh3Skills tools /h3ulliMeta /liliTikTok /liliInstagram /liliYouTube /liliMarketing Mix Modeling (MMM) /liliAttribution frameworks /liliPerformance data analytics /li /ulh3Practical notes /h3ulliThis is a hybrid role requiring time in the Milan office. /liliInterviews are conducted virtually. /li /ul /p #J-18808-Ljbffr

📌 Creative Strategist, Growth Marketing, Milan (Italia)
🏢 Canva
📍 Italia