ppAt bCulligan /b, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a bSenior Performance Marketing /b bSpecialist /b to support and optimize our digital campaigns across channels. /ph3Responsibility: /h3h3Campaign Execution Optimization /h3ulliExecute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn /liliSupport the definition and implementation of campaign structure, targeting, and bidding strategies /liliMonitor and optimize performance against key KPIs (CPL, MQLs, conversion rate) /liliContribute to full-funnel activities (awareness → consideration → conversion) /liliCollaborate with Brand Managers to ensure alignment on creatives and campaign objectives /liliSupport optimization of landing pages and campaign flows to improve lead quality /li /ulh3Tracking Data Management /h3ulliSupport the setup and management of tracking via GTM, GA4, and platform pixels /liliEnsure data consistency and support end-to-end tracking up to Salesforce CRM /liliManage and monitor data flows and automations (including Zapier) /liliSupport cookie and consent management activities in line with GDPR requirements /li /ulh3Performance Analysis Reporting /h3ulliMonitor campaign performance on a daily basis and highlight optimization opportunities /liliAnalyze full funnel performance (media → leads → CRM → conversion)



/liliBuild and maintain reports using Power BI /liliProvide regular updates and insights to Brand Managers to support campaign decisions /liliContribute to performance reviews with Marketing and Sales teams /liliSupport lead quality analysis in collaboration with Sales /li /ulh3Collaboration Governance /h3ulliWork closely with Marketing and Sales teams to improve campaign effectiveness /liliSupport alignment with global guidelines and frameworks /liliContribute to global performance discussions/committees by sharing data, results, and learnings /liliEnsure consistency and accuracy in campaign execution and reporting /li /ulh3Skills: /h3ulli4-6+ years of experience in Performance Marketing / PPC / Lead Generation /liliHands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager GA4 /liliStrong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights /liliExperience working with performance KPIs (CPL, MQL, conversion rate) /liliGood understanding of digital funnel and lead generation dynamics /liliAbility to collaborate with cross-functional teams (Marketing, Sales, Global) /liliFluent English /li /ulh3Nice to Have /h3ulliExperience with programmatic or advanced media buying /liliBasic knowledge of CRO and A/B testing /liliExperience in multi-market environments /li /ulh3What we offer /h3ulliPermanent contract. /liliJoin a well-established multinational company that fosters a young, collaborative, and employee-focused work environment. /liliContinuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online /liliCompensation package: 50.000 € + lavoro da remoto + welfare /li /ulpThis job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003. /p /p #J-18808-Ljbffr

📌 SENIOR PERFORMANCE MARKETING SPECIALIST (Italia)
🏢 Culligan
📍 Italia