ppNearly 5 million people work in Italian construction. Not one of them wakes up wanting to read marketing content. /ppYour job is to make them read it anyway, and to make them finish it. That means taking the hardest things in this industry, margins, cash that arrives late, labour costs, compliance, and explaining them so clearly that a contractor reading on his phone at 6:30 in the morning understands everything in one pass. /ppWriting something clever is easy. Making something complicated feel obvious is not. It is also the most valuable thing a writer can do here, because almost nobody is doing it. /ppIf that sounds like the best problem anyone has handed you this year, keep reading. /ph3Working Location /h3pMilan, on site (Corso XXII Marzo area) /ph3Language Requirements /h3pThis position requires fluency in both Italian and English. The office speaks English. Everything you write is in Italian. /ph3Contract /h3pFull-time, €32.000 – €42.000 + potential equity, based on past experience and potential impact /ppbWho We Are /b /ppItalian construction is the backbone of the country's economy and still runs on tools from the last century: job sites that invoice but never collect, spreadsheets everywhere, margins that surface too late to fix. /ppPillar is the platform that changes that. Every site under control, profitability in real time, estimates in minutes, invoices reconciled automatically. /ppWe are young, ambitious and moving fast, in Italy and abroad. The ambition: manage one in three construction sites in Europe. /ppbWhy This Role /b /ppWe are not looking for content support. We are looking for the person who takes ownership of Pillar's voice and takes it where we cannot take it today. /ppThis role appears once in a company's life. Early enough that you define the voice instead of inheriting it, late enough that there is a real product, real customers and real distribution behind every line you write. /ppThe bar for your first six months: people in this industry read us because we are the best thing available to them, not because we paid to put it in front of them. /ppbThe Team /b /ppYou report to the Growth Marketing Manager and join a team that carries real numbers: the leads that fill the pipeline, the work with sales that turns them into customers, the insight that helps an entire industry understand itself. /ppRevenue is one outcome. A community around Pillar is the other, and it is the one that compounds. Every team here pulls in the same direction, and words are one of the levers that decide how fast we get there.



/ppbWho You Write For /b /ppBusiness owners with a radar for nonsense calibrated by twenty years of suppliers who promised. You get three seconds, and if they do not recognise their own problem in them, you have lost them. /ppHence the best creative constraint in this job: original without sounding like an agency, sharp without being slick, in plain words with no English loanwords. Nobody is seriously trying with this audience yet. /ppbWhat You'll Do /b /ph31. Blog /h3pOur most important organic asset. Articles that rank, and that get read to the end by people with little time and a lot of problems. Real numbers, real examples, never a summary of something published elsewhere. /ph32. Newsletter /h3pA weekly appointment with our entire base. No pitch, just content worth the two minutes they give us. It is where our voice comes through most clearly, and it is yours. /ph33. Website and campaign landing pages /h3pHeadlines, argument structure, information hierarchy, calls to action. You write the variants, we test them, we iterate. /ph34. Growth loops and automations /h3pEmail sequences, onboarding and activation flows, product communications. Words that keep working on their own months after you wrote them. /ph35. Sales communications /h3pEmails and material supporting the sales team. This is where you find out whether a writer can sell or only write well. /ph3Working with the rest of marketing /h3pOrganic social and brand identity sit with the brand side of marketing, and you will work closely with them. Different surfaces, same voice, one squad: Pillar. /ppInsights, data and priorities come from us. Knowing that a page converts at one percent is our job. Understanding why the words do not land, and rewriting them so they do, is yours. Short approval loop, autonomy that grows fast. /ppWho We're Looking For /pullibYou can write. Genuinely. /b Not someone who assembles copy seen elsewhere, someone who starts from a blank page and a problem and produces what did not exist before. /lilibYou explain things simply. /b The best compliment your writing can get here is "now I get it". /lilibYou love writing. /b Not a skill you picked up,



something you were doing anyway. A lazy headline irritates you. /lilibYou have a voice, and you can change it. /b A sales email and a long form article do not sound alike, but the same company clearly wrote both. /lilibYou know modern technique. /b PAS is the starting point, not the finish line. Framing, loss aversion, social proof, curiosity gaps, specificity, used because they work. /lilibYou look for the angle nobody found. /b It is almost always the difference between an honest piece and a piece that travels. /lilibYou want to get your boots dirty. /b Job sites, sales calls, a site manager explaining why he hates the software he uses. /lilibYou are pragmatic and easy to work with. /b Speed counts as much as quality. Feedback taken and given without drama, ego at the door. /li /ulh3Requirements /h3ullib3 to 5 years /b as a copywriter, content writer or equivalent, in house, in an agency or freelance /lilibA portfolio that proves writing ability /b, not output volume /lilibImpeccable Italian /b: wide vocabulary, solid grammar, an ear for form /lilibFluent English /b /li /ulpBonus points if you have written for both B2B and B2C, seen the numbers your writing produced, worked in a fast paced startup, or won over an audience nothing like you. /ppComing from construction is not a requirement. Arriving from another world means you will see what the rest of us stopped noticing. /ppbHow We Work at Pillar /b /ppWe all row in the same direction, like a crew in a boat: when one person accelerates, we all do. We give you direction, tools and clear goals, the initiative starts with you. Fast, direct, no unnecessary bureaucracy, honest feedback. /ppIf you want comfortable and predictable, this is not the place. If you want to build a voice that does not exist yet, in an industry where nobody has seriously tried, it is. /ppbWhat We Offer /b /pulliCompetitive salary based on experience and impact /liliPotential equity component /liliReal ownership of the company's voice, not a slot in someone else's editorial calendar /liliMeritocratic growth: impact equals advancement /liliOffice in Milan (Corso XXII Marzo area) /liliOffsite every 6 months /liliA young, ambitious team that wants to build something great /li /ulpbSelection Process /b /pulliIntroductory call /liliA case, where we test your approach and your skills on a real problem /liliInterview with the Growth Marketing Manager /liliFinal meeting with one of the founders /li /ul /p #J-18808-Ljbffr

📌 Copywriter (Milano)
🏢 Pillar
📍 Milano