ph3Benefits /h3 pVariable premio. /p pPioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel, and beauty, Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries. /p h3Position Overview /h3 pAs Senior CRM Project Manager for Personalized Promotions Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets and business scopes. /p h3Your Mandates /h3 p1. Maximise the ROI of promotional marketing budget across all voucher and incentive mechanics at every stage of the customer lifecycle. /p p2. Lead the CRM workstream for the Wallet Promotional Products project, transforming the “Mes Promos” space into a personalized, gamified promotional wallet. /p h3Key Responsibilities /h3 ul liOwn the strategy and allocation of the voucher marketing budget across acquisition, activation, engagement, and reactivation. /li liDefine well‑framed and scoped problems, linked to concrete business OKRs, and translate them into functional features. /li liLead execution in collaboration with tech, data and operational teams. /li liChoose the right promotional mechanics for each moment: welcome offers, cashback, brand‑funded vouchers, targeted incentives, win‑back promos. /li liBuild and maintain a promotional performance framework: track ROI by mechanic, market, lifecycle stage, and funding source. /li liIdentify optimisation levers and challenge status quo to achieve more targeted, personalised and cost‑efficient strategies. /li liWork closely with the CRM Data Steward using voucher performance tracking tools and an A/B test dashboard; design and run structured tests. /li liAct as CRM lead on the Wallet Promo Products project, translating strategy and member insights into product requirements. /li liDefine and champion the gamification vision: mechanics,



member journey, engagement loops. /li liContribute actively to the product roadmap and validate UX directions. /li liCoordinate with CRM Engagement Conversion and CRM Traffic Recruitment to align promotional mechanics in lifecycle journeys and traffic plans. /li liMonitor and drive the scaling strategy of product‑specific promotions across markets. /li liServe as single point of contact for promotional topics within CRM and external stakeholders. /li liParticipate in CRM leadership discussions and contribute to the collective roadmap. /li liDocument all strategies, decisions, test results, and roadmap contributions. /li /ul h3Required Skills /h3 ul li7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy, ideally in e‑commerce or retail. /li liProven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact. /li liStrong analytical profile; comfortable with performance data, A/B testing frameworks, KPI‑driven decision making. /li liExperience at the intersection of marketing and product, translating business needs into product requirements and engaging with PM and Tech teams. /li liExcellent cross‑functional collaboration skills; can influence and align without hierarchical authority. /li liStructured thinker with strong project management discipline, prioritising and delivering on time. /li liFluent in English; French is a strong plus. /li /ul h3Nice to Have /h3 ul liExperience designing loyalty or gamification mechanics. /li liFamiliarity with CRM platforms such as Salesforce Marketing Cloud, Adobe Campaign or equivalent. /li liExperience in a B2B2C or marketplace environment. /li liKnowledge of brand co‑funding / trade marketing mechanics. /li /ul h3Benefits /h3 ul liVariable bonus. /li liDynamic and creative environment within international teams. /li liWide variety of self‑education courses on the e‑learning platform. /li liParticipation in meetups and conferences locally and internationally. /li liFlexible office with up to 2 days at home. /li liHealth insurance. /li /ul /p #J-18808-Ljbffr

📌 Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent (Turbigo)
🏢 Veepee
📍 Turbigo