Job Description The Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels.
The core responsibilities are:
1) Ensuring search optimization
2) Increasing traffic quality to sites of interest
3) Generating new leads.
1.01 Plans and executes web campaigns, SEO/SEM, database building, email campaigns* 1.02 Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI)* 1.03 Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs* 1.04 Think proactively about new marketing development strategies* 1.05 Plan,



execute and evaluate experimental actions and conversion tests* 1.06 Use analytical skills to evaluate the customer experience across multiple channels and touch points* 1.07 Optimize the use of funnels and conversion points tools* 1.08 Collaborate with agencies and other external suppliers* 1.09 Analyze emerging technologies.
Acts as a point of reference for any new implementations where appropriate* 1.10 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one's responsibilities^* 1.11 Adopt significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the 'Environment, Business Processes and Organizational Community^* Qualifications Degree in Digital Marketing.
Deep interest in the fashion industry and trends.
Highly curious, proactive, and eager to learn.

📌 Digital Marketing Specialist - Internship (Emilia-Romagna)
🏢 MAX MARA FASHION GROUP
📍 Emilia-Romagna