Milano
- At **Fossil Group**, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion! **Will you join us?**
- **What You’ll Do**
- ** Craft Compelling Strategies**: Develop and execute CRM plans aligned with our global marketing direction, leveraging insights to optimize personalization and drive performance.
- ** Performance Analytics**: Dive deep into performance metrics, extracting valuable insights from industry-standard tools like Google Analytics and Salesforce Marketing Cloud to inform future strategies and optimize campaign effectiveness.
- ** Personalization Excellence**: Utilize dynamic personalization tools, including SFMC Einstein, to deliver tailored content that resonates with our diverse customer base.
- ** Continuous Improvement**: Develop and execute test and learn strategies, leveraging analytics tools to seek opportunities for optimization and growth.
- ** Global Collaboration**: Foster strong relationships with global teams, vendors, and cross-functional departments to ensure alignment and excellence across regions. **Who You Are**
- ** Passionate Marketer**: Bachelor’s degree in Business, Marketing, or related field, coupled with 2-3 years of CRM marketing experience. Proficient in utilizing industry-standard CRM tools and analytics platforms for campaign optimization.
- ** Analytical Mindset**: You love digging into data to uncover insights and drive strategic decision-making, with a keen understanding of performance analytics tools.
- ** Effective Communicator**: Strong verbal and written communication skills,



coupled with a collaborative spirit and a knack for building relationships across global teams and vendors.
- ** Proactive Leader**: Charismatic and caring, you thrive in a fast-paced environment, always ready to roll up your sleeves and drive results utilizing the latest tools and technologies available.
- ** Innovative Thinker**: You're constantly seeking new ways to grow the business and push the boundaries of what’s possible, leveraging your expertise in dynamic personalization tools.
- ** Strategic Visionary**: Strong critical thinking skills, with the ability to zoom in on campaign details while maintaining a holistic view of the marketing landscape, supported by your proficiency in CRM tools and analytics platforms**.** Join us in shaping the future of customer engagement. If you're ready to make an impact, we want to hear from you!
- We are looking for people who embody our core values; **Authenticity**, we are all in with our unique selves. Everyone is different at Fossil and we love it! **Grit**, we push through, we bounce back and we set our sights on the prize & go after it. **Curiosity**, we ask what if? What’s next? **Sense of Humor**, we don’t take ourselves too seriously. Yeah, seriously. **Making an Impact**, we go big. We perform. We make a difference.
- **What we offer**
- Flexible working hours, hybrid working model
- Trainings and individual development
- Paid time off: volunteer hours
- Employee discounts
- **What does our recruitment process look like?** 1. Once you have applied, we will have a look at your CV.
- 2. If your experience matches what we are looking for, you will be invited to complete a first automated video interview using Cammio. Cammio is a video interviewing platform, you can complete your interview on your own, anytime that works for you.
- 3. If you ace your video interview, you will be invited to a personal interview, virtually or face-to-face.
- **Life is Short, Work Somewhere Awesome!** **Job Status**
- Full-time **Department**
- Marketing

📌 CRM Specialist Emea Owned Brands (F/m/x) (Milano)
🏢 Fossil Group
📍 Milano