ppWe are seeking a Digital Marketing Specialist to generate qualified leads for Red Raion's commercial lines through paid campaigns and conversion copy.
The role covers B2B acquisition towards theme parks, FECs, hardware manufacturers and attraction designers across 40+ countries.
/p pThe ideal candidate writes the copy and runs the campaigns personally, manages a media budget with direct accountability on cost per lead, and reports performance on a monthly basis.
/p h3Responsibilities /h3 ul liSetup, management and optimization of campaigns on LinkedIn Ads, Google Ads, Meta Ads and YouTube Ads.
/li liAllocation of the monthly media budget across the commercial lines.
/li liWriting of ad copy, landing pages and email sequences for B2B buyers in location-based entertainment.
/li liConstruction and maintenance of retargeting audiences and lookalike segments from website traffic, CRM lists and video views.
/li liManagement of lead flow from ad platform to CRM, with source tracking on every lead.
/li liSetup and maintenance of automated nurturing sequences per commercial line.
/li liA/B testing on creative, audience and landing page, with documented results.
/li liWeekly reporting on spend, leads, cost per lead and conversion rate by line.
/li /ul h3Requirements (Must-Have)Experience /h3 ul liMinimum 3 years managing paid campaigns with direct budget responsibility.
/li liHands-on experience with Meta Ads Manager and Google Ads, including search, display and YouTube.
/li liExperience writing conversion copy for ads, landing pages and email sequences.
/li liPortfolio with campaign data: budget managed, cost per lead, conversion rates.




/li /ul h3Industry Background /h3 pExperience in one or more of the following: /p ul liPerformance marketing agencies /li liB2B companies with long sales cycles and high ticket value /li liCGI / VFX / animation studios /li liE-commerce or DTC brands with in-house media buying /li liLocation-based entertainment or leisure operators /li /ul h3Skills /h3 h3Soft Skills /h3 ul liAutonomy in producing copy and campaigns.
/li liDecision-making based on campaign data.
/li liDiscipline in documenting tests, including the ones that fail.
/li liWillingness to collect feedback from the sales team on lead quality.
/li liReliability on reporting deadlines.
/li liClear, direct and effective communication.
/li /ul h3Core Competencies /h3 ul liFluent English (C1 level or above), written and spoken /li liCopywriting for conversion across ads, landing pages and email.
/li liMedia budget management with accountability on cost per lead.
/li liFunnel construction from first impression to booked meeting.
/li liAudience segmentation and retargeting.
/li liConversion tracking setup and attribution across platforms.
/li liSimultaneous management of campaigns across multiple business lines.
/li /ul h3Preferred Qualifications /h3 ul liLinkedIn Campaign Manager experience in B2B with sales cycles of 6 months or longer.
/li liCopywriting in both Italian and English.
/li liGoogle Analytics 4 and Google Tag Manager.
/li liFamiliarity with direct response frameworks.
/li liBasic image and video editing for ad creative (Canva, CapCut or Adobe suite).
/li liExperience with local B2C campaigns for a physical venue (a plus).
/li /ul /p #J-*****-Ljbffr

📌 Digital Marketing Specialist (Acireale)
🏢 Red Raion
📍 Acireale