Role Purpose The Director Brand Strategy & Experience is responsible for shaping, building, and governing a premium lifestyle brand across all customer touchpoints. The role ensures the consistent translation of brand strategy into product experience, customer engagement, retail execution, communications, and international market development. The position acts as the central steward of the brand, driving long-term brand equity, customer loyalty, premium perception, and sustainable business growth. Key Responsibilities Brand Strategy & Positioning Develop and evolve the brand positioning, purpose, values, personality, and visual identity. Own and manage the overall brand platform. Drive brand differentiation and premium brand perception. Brand Experience & Customer Journey Ensure consistency of the brand experience across all customer touchpoints. Align customer experience with the brand promise throughout the entire customer journey. Drive initiatives that strengthen customer engagement, loyalty, and advocacy. Product,



Design & Packaging Partner closely with Product and Innovation teams to ensure brand alignment across products, packaging, naming, and portfolio architecture. Act as guardian of brand integrity throughout product development processes. Lifestyle & Community Building Develop strategic partnerships, ambassador programmes, collaborations, events, and community-building initiatives. Build cultural relevance and emotional consumer connections that reinforce the brand positioning. Retail & Commercial Excellence Define brand standards for retail and point-of-sale environments. Ensure consistent premium brand execution across distribution channels and markets. Collaborate with commercial teams to translate brand strategy into customer-facing experiences. Communications & Content Leadership Ensure consistency across all marketing and communication activities. Oversee campaigns, content strategy, PR, influencer engagement, storytelling, and brand activations. M

📌 Director brand strategy (Italia)
🏢 Nigel Wright Group
📍 Italia