Location

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Florence, IT Italy

Department

Marketing

What will be your mission?

As Marketing, Communications & Social Media Manager you will lead the hotel’s full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.

Marketing Strategy & Budget

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- Develop and execute the full Marketing & PR Plan with GM, PR & Brand teams.

- Ensure alignment with global brand initiatives and guidelines.

- Manage budget, forecasting, payments, ROI analysis, and market research.

Campaigns, Branding & Creative

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- Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.

- Act as Brand Guardian across all touchpoints.

- Produce marketing materials, collaterals, merchandise, and stationery with external partners.

- Lead promotional campaigns and hotel/F&B; packages.

- Oversee photo/video shoots with HQ approvals when required.

Content & Digital Marketing

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- Create and manage content for the hotel website, social media, and paid media campaigns.

- Conduct ongoing audits of online/offline platforms.

- Handle copywriting and short translations (EN IT).

- Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations.

PR, Partnerships & Media

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- Implement the hotel’s PR plan: write press releases, coordinate media relations activities.

- Organize national/international press trips, visits, and journalist/influencer hosting.

- Build partnerships with brands,



airlines, events, tourism bodies, institutions, and local organizations.

Events & Activations

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- Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics.

- Support execution in coordination with internal teams.

Qualifications

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- Bachelor’s Degree in Marketing or Communications.

- Mandatory hospitality experience; luxury/tourism/gastronomy a plus.

- Strong planning and organizational skills; strategic thinker.

- Service‑oriented with strong aesthetics and creativity.

- Excellent written/verbal Italian (native) and English.

- Experience with graphic design tools valued.

Compensation

Gross annual salary starting from 32K.

Compensation will be commensurate with the candidate’s experience, skills, and level of seniority.

Benefits

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- Worldwide experience – diversity of 150 different nationalities.

- Career development opportunities full of national and international challenges.

- Wide range of training programs to enhance your skills.

- Wellbeing initiatives, including flexible working conditions.

- Ability to make a difference through our sustainability programme and volunteering initiatives.

- Team member rates and promotions, offering discount rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

EEO Statement

Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. xysqume We warmly welcome individuals from all backgrounds and abilities.

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📌 Marketing, Communication & Social Media Manager - Tivoli Palazzo Gaddi Firenze Hotel
🏢 Hesperia group
📍 Firenze