Royal Canin is a division of Mars Petcare, a segment of Mars, Incorporated, with over 140,000 Mars Associates active in 80 countries worldwide. The company was founded in 1968 by a veterinarian, Dr. Jean Cathary, who was passionately dedicated to improving the health of cats and dogs through nutrition based on scientific principles.

For over 50 years, Royal Canin has been a leader in high-end nutritional solutions for cats and dogs, with the aim of supporting the health and well-being of our four-legged friends and creating a better world for them. It always puts their needs at the forefront through innovation, research, development, and global partnerships with nutritionists, veterinarians, and breeders. Royal Canin believes that pets make the world a better place.

Working at Royal Canin is a unique experience, as is our corporate culture, which we share with the Mars group and is founded on the Five Principles of Quality, Responsibility, Mutuality, Efficiency, and Freedom. Attention to Associates—as our employees are called—work-life balance, and a young, international work environment are just some of the elements that make Royal Canin a great place to work.

JOB PURPOSE/OVERVIE

WThe person on this position is responsible for development, deployment and coordination of trade marketing activities within the VET channel according to the annual execution plan. As such, the Trade Marketeer is in close contact with the clinics floor and pro-actively drives business and category growth at our customers in VET. Will be deploying activation & toolkits from the region

**.

Key Responsibilitie**

- s:Planning, execution and evaluation of trade marketing activities related to the Healthy Pets portfolio in clinics aiming to drive recommendation. Key responsibilities includ
- e:In the lead for getting approval on activations through the S&OP;+ cycle, including ROI calculation and evaluatio
- n.Plans and manages ordering, development and production of communication/promotional materials, based on the key visuals developed by the Regional tea
- m.Provides sales teams with the selling tools to deliver a perfect execution in clini
- c.Evaluate in clinics materials and continuously drive best-in-class,



innovative materials to support the recommendation and conversion of our bran
- d.Supports the deployment of Sick Pets portfolio activation in clinic
- s.Coordinates the annual Vet Events Plan for the market, driving the brand/portfolio execution in National Events and being the point of reference for Royal Canin promoted events. Monitors events result according to quantitative and qualitative KPI
- s.Owns the VET Merchandising Program execution in the marke
- t.Grants VET premia and materials ordering from suppliers and timely delivery to Sales Reps/customer
- s.Coordinates the Pet Professional budget monitoring for the market, ensuring proper allocation, forecasting and raising risks/opp
- s.Manages customers commercial communication
- s.Shares best practice across Cluste

**r. Context & Sco**
- pe:Owns the development, execution & evaluation of VET B2C / B2B activities on Healthy Pets portfolio, in alignment with the market M&SD; Te
- am.Supports the Trade Marketing VET & Webshop Activation Specialist in the deployment of Sick Pets activations in clin
- ic.Engages Sales teams with the activity plans to drive field excellence in executi
- on.Coordinates Sales & Health Affairs teams in the creation and execution of the annual events pl
- an.Works closely with the Perfect Clinic Manager to drive the best brand permanent visibility in clini

**cs.

Education and Professional Qualificati**

- ons:Higher de
- greeStrong English sk
- illsItalian native spe
- aker2-5 years’ experi
- enceExcel and Power Point profici
- encyCrea
- tiveAnalytical sk

ills Key Competen
- cies:Business In
- sightPlanning & Ali
- gningDrives Re
- sultsDeveloping customer Value Proposi
- tionsCustomer

**Focus

Employme**





nt TypePermanent Contract - Fu ll time The base pay range for this position at commencement of employment is expected to be within the range set out below for a full-time position. Within this range, the base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and exp erience.Compensation information: 35797,22€-49220,93€ annual ly grossThe total compensation package for this position may also include other elements, if eligible, including variable pay & general allowances (depending on the posit ion, …).Eligible employees are automatically enrolled in the following benefits, whose use is regulated by the Company p
- olicies:Sm
- artpho
- neLaptopA company car will be placed at your disposal, and all expenses incurred in the interest of the Company will be re
- imbursedLunch expense reimb
- ursementLife I
- nsuranceAccident insurance (for both work-related and non-work-related in
- cidents)Medical expense reimb

ursementAdditional perks
- include:Possibility to voluntarily join the sector-specific supplementary pens
- ion fundAccess to pet food for up to 2 pets (or 1 for a friend's/family's pet or as a d
- onation)Annual medical

check-up This position is also covered by a Collective Bargaining Agreement (CBA). The CBA sets out certain terms and conditions of employment that may apply to this role, including provisions related to wages, working hours, and other employment conditions. For your reference, you can find a summary of the applicable CBA by clicking this link https://www.google.com/url?q=https%3A%2F%2Fwww.confcommercio.it%2F-%2Fccnl-terziario-distri buzione-…

Mars and Royal Canin is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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📌 Trade Mrk VET Specialist Italy (F/M/X) (Milano)
🏢 Royal Canin
📍 Milano