ppThe bManager of Communications, PR and Marketing /b is responsible for the development, implementation, and oversight of the hotel's communication, public relations, branding, and marketing strategies, ensuring strong brand positioning within the luxury segment and the achievement of the property's commercial and reputational objectives. /p pWorking closely with the bDirector of Sales Marketing /b, this role leads all marketing and communication activities aimed at increasing brand visibility, strengthening the hotel's perception in target markets, and supporting revenue growth through integrated campaigns and high-profile initiatives. /p h3Key Responsibilities /h3 h3Marketing Strategy Brand Management /h3 ul liDevelop and implement the annual Marketing, Communications, and PR plan in line with the hotel's business objectives. /li liEnsure brand consistency across all online and offline communication channels. /li liDevelop innovative strategies to strengthen the hotel's positioning within the luxury and ultra-luxury segments. /li liManage the marketing budget and continuously monitor ROI. /li /ul h3Communications Public Relations /h3 ul liDevelop and maintain strong relationships with media representatives, journalists, influencers, opinion leaders, and strategic partners. /li liCoordinate the creation and distribution of press releases, media kits, newsletters, and corporate content. /li liOrganize press trips, media events, familiarization trips (FAM trips), and high-level networking activities. /li liManage crisis communication activities in collaboration with Executive Management. /li liOversee the hotel's digital strategy, including website, SEO, SEM, social media, email marketing, and paid campaigns. /li liEnsure the quality and consistency of all visual and editorial content. /li liMonitor digital metrics and KPIs to optimize campaign performance.



/li liCollaborate with creative, digital, and media agencies to maximize brand visibility. /li /ul h3Partnerships Events /h3 ul liIdentify partnership opportunities with luxury brands, institutions, associations, and relevant stakeholders. /li liPlan and coordinate exclusive events, launches, collaborations, and brand awareness initiatives. /li liSupport promotional activities related to FB outlets, Spa, events, and special offers. /li /ul h3Internal Coordination /h3 ul liWork closely with the Sales, Revenue, Operations, Rooms Division, FB, and Spa teams to ensure integrated communication strategies. /li liLead, mentor, and develop the Marketing Communications team. /li liEnsure compliance with corporate guidelines and brand standards. /li /ul h3Reporting Analysis /h3 ul liMonitor KPIs related to visibility, engagement, online reputation, media coverage, and campaign performance. /li liPrepare regular reports for the Director of Sales Marketing and General Management. /li liAnalyze market trends, competitive benchmarks, and emerging communication opportunities. /li /ul h3Requirements /h3 h3Experience /h3 ul liMinimum 7–10 years of experience in Marketing, Communications, or Public Relations roles, preferably within the luxury hospitality sector. /li liProven experience managing integrated marketing campaigns and international PR activities. /li liStrong knowledge of the international luxury hospitality market and its dynamics.



/li /ul h3Technical Skills /h3 ul liExcellent knowledge of digital marketing strategies and social media platforms. /li liExperience in budget management and KPI analysis. /li liStrong proficiency with CRM systems, digital platforms, and marketing software. /li liDemonstrated ability to manage complex projects and coordinate external vendors and agencies. /li /ul h3Languages /h3 ul liAbility to communicate effectively in Italian, both written and spoken, as the role involves supporting Italian-speaking customers and stakeholders. /li liAbility to communicate effectively in English, both written and spoken. /li liKnowledge of an additional language is considered an asset. /li liStrong leadership skills with the ability to inspire and develop high-performing teams. /li liResults-oriented mindset with a strong focus on achieving business objectives. /li liExcellent interpersonal and networking skills. /li liCreativity, aesthetic sensitivity, and strong attention to detail. /li liOutstanding organizational and project management capabilities. /li liExcellent communication and presentation skills. /li liProactive, flexible, and capable of thriving in dynamic and international environments. /li /ul h3Key Performance Indicators (KPIs) /h3 ul liGrowth in brand awareness and media visibility. /li liQuality and quantity of earned media coverage. /li liPerformance of marketing and digital campaigns. /li liIncreased engagement across social and digital channels. /li liROI of marketing and public relations activities. /li liImprovement in online reputation and brand sentiment scores. /li liContribution to the achievement of the hotel's commercial and revenue objectives. /li /ul pbSalary Range: /b €40,000 – €70,000 gross annual salary, depending on experience and qualifications /p /p #J-18808-Ljbffr

📌 Marketing Communications Manager (Roma)
🏢 Corinthia Hotels
📍 Roma