Cabana is growing our paid acquisition team and looking for a Performance Marketing Specialist to drive performance across Google and Meta.

If you're the kind of media buyer who gets energized by a messy dataset, a stubborn CPA, or a landing page that's underperforming, this role is built for you.

Follow These Instructions To Stand Out PLEASE SEND THE FOLLOWING:

- Share your desired hourly rate in USD.
- Include your availability, hours per week, and start date.
- Use "Performance Marketing Specialist" as your email subject line.
- If you have paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or another regulated health category, add "+ Health" to the subject line.

Example: Performance Marketing Specialist + Health
- Provide a link to your resume, portfolio, or relevant work samples.
- Include at least 1–2 screenshots from real campaigns, ad accounts, or campaign reports you've managed. Private or client information can be blacked out.

We want to see how you think, not just what platforms you've touched. Applications with relevant medical, telehealth, pharma, wellness, or other regulated category experience will be prioritized.

About Cabana Cabana is a modern wellness brand built to help people feel lighter, brighter, and more confident every day.

Across weight, hormones, sexual wellness, skin, sleep, and energy, we offer personalized health solutions through a chic, digital-first platform — equal parts modern health club and boutique wellness destination.

Our website: ----------

Full At Cabana, we're building wellness experiences that feel as good as they work — and that starts with how we acquire customers.





We're hiring a PPC Manager to take ownership of our paid growth engine on Google and Meta: testing, optimizing, and scaling campaigns that actually convert, not just generate clicks.

Because we operate in the wellness space, our ads run alongside health and pharmacy policies on both platforms. Candidates with experience in regulated health categories will have a real head start here.

Beyond the résumé, we're looking for someone sharp — someone who can read data quickly, spot what's actually working, and make fast, smart calls.

We're a small, ambitious team building something fresh: a brand where science is simplified, self-care feels elevated, and health feels like a luxury.

What You'll Be Doing

- Test and optimize audiences, creative, landing pages, and messaging to move CTR, CPA, ROAS, and conversion rate
- Analyze performance data and translate it into clear next steps
- Manage campaign structure, bidding strategies, and budget pacing across Google and Meta
- Monitor account health and stay ahead of policy issues
- Partner with creative to keep ads on-brand and high-performing
- Build and refine funnels that convert without losing the brand
- Own paid growth end-to-end, from build to reporting

What We're Looking For

- 3+ years running paid media on Meta and Google with real budget responsibility




- Strong analytical instincts and an eye for what the data is actually telling you
- Experience managing campaigns with clear performance goals
- Ability to work independently, take initiative, and own outcomes
- Clear English communication
- Ability to overlap with US Pacific business hours

Strongly Preferred

- Paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or other regulated categories
- Familiarity with Meta and Google's health and pharmacy ad policies
- Awareness of LegitScript certification and HIPAA-aware marketing practices
- Understanding of conversion data, retargeting constraints, tracking limitations, and compliant messaging

Nice To Have

- Experience with Meta Business Help Center appeals, policy violation reviews, or account reinstatement
- Understanding of why health/wellness ad accounts commonly get flagged (health claims, before/after imagery, restricted content)
- Experience with Business Manager structure, backup BMs, or domain verification as safeguards against future restrictions
- Google healthcare/pharma certification familiarity
- Event tracking and analytics ( ---------- , Google Tag Manager, server-side tracking, CAPI)
- Experience with Pinterest, TikTok, X, programmatic, or other paid channels
- DTC or subscription brand experience

What It's Like Working With Us [] Work from anywhere that inspires you

[] Flexible schedule, with some overlap during US Pacific business hours

[] Paid Philippine holidays

[] Supportive, no-drama team that values balance as much as results

[] Be part of a brand that blends science with style, because wellness should feel as good as it works

📌 Performance Marketing Specialist — Google & Meta
🏢 OnlineJobs.PH
📍 Meta