About Us We are a U.S.-based real estate investment company that acquires residential properties directly from homeowners. We are not a real estate brokerage or Realtor team. Our marketing focuses on generating motivated seller leads for off-market property acquisitions.

We are seeking an experienced Meta Ads Specialist with a proven track record of generating high-quality motivated seller leads through Facebook and Instagram advertising for real estate investment companies.

Responsibilities

- Plan, launch, and manage Meta advertising campaigns focused on motivated homeowner lead generation
- Create campaigns that generate off-market seller leads for property acquisitions
- Build and optimize custom audiences, lookalike audiences, and retargeting campaigns
- Write compelling ad copy and coordinate creative assets
- Set up and manage Meta Pixel, Conversion API, and conversion tracking
- Continuously optimize campaigns to improve lead quality while reducing Cost Per Lead (CPL)
- Conduct A/B testing on creatives, copy, audiences, and landing pages
- Analyze campaign performance and provide weekly reports with recommendations for scaling

Required Experience

- Minimum 2 years of experience managing Meta Ads for real estate investment or acquisitions companies
- Experience generating motivated seller leads for companies that purchase homes directly from homeowners
- Strong knowledge of Meta Ads Manager, Meta Pixel, Conversion API, and campaign optimization
- Experience with audience targeting, retargeting, and lookalike audiences




- Strong analytical and problem-solving skills
- Excellent written and spoken English

Preferred Qualifications

- Experience working with wholesalers, fix-and-flip companies, buy-and-hold investors, or "We Buy Houses" companies
- Familiarity with REsimpli, HubSpot, GoHighLevel, or similar CRMs
- Experience integrating Meta Ads with landing pages and CRM systems
- Google Ads experience is a plus

(Performance Metrics) Success Will Be Measured By

- Cost Per Lead (CPL)
- Lead quality
- Qualified appointments generated
- Conversion Rate
- Return on Ad Spend (ROAS)
- Overall campaign scalability

To Apply, Please Submit

- Your resume
- A summary of your experience running Meta Ads for real estate acquisitions or investment companies
- Examples of campaigns you've managed, including CPL, CTR, ROAS, and lead volume (remove any confidential information)
- The companies you've worked with (wholesalers, fix-and-flip, buy-and-hold investors, or "We Buy Houses" companies)
- Your expected hourly rate or monthly salary
- Your availability and time zone

Screening Question Please answer the following in your application: Describe a real estate acquisitions Meta Ads campaign you managed. What was the objective, target audience, monthly ad budget, Cost Per Lead (CPL), and what optimizations did you make to improve results?

Applications should demonstrate direct experience generating motivated seller leads for real estate investment or acquisitions companies.

📌 Meta Ads Specialist (Real Estate Acquisitions Lead Generation) – Remote
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