Location Florence, IT ItalyDepartment Marketing As Marketing, Communications & Social Media Manager you will lead the hotel’s full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.

Marketing

Strategy & Budget Develop and execute the full Marketing & PR Plan with GM, PR & Brand teams. Manage budget, forecasting, payments, ROI analysis, and market research. Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.

Produce marketing materials, collaterals, merchandise, and stationery with external partners. Lead promotional campaigns and hotel/F&B; packages. Oversee photo/video shoots with HQ approvals when required.

Content & Digital Marketing Create and manage content for the hotel website, social media, and paid media campaigns. Conduct ongoing audits of online/offline platforms. Handle copywriting and short translations (EN IT).

Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations. PR, Partnerships & Media Implement the hotel’s PR plan: write press releases, coordinate media relations activities. Organize national/international press trips, visits, and journalist/influencer hosting.

Build partnerships with brands, airlines, events, tourism bodies, institutions, and local organizations.



Events & Activations Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics. Support execution in coordination with internal teams.

Bachelor’s Degree in Marketing or Communications. Mandatory hospitality experience; luxury/tourism/gastronomy a plus. Strong planning and organizational skills; Excellent written/verbal Italian (native) and English.

Experience with graphic design tools valued.

Compensation Gross annual salary starting from 32K.

Compensation will be commensurate with the candidate’s experience, skills, and level of seniority.

Benefits Worldwide experience – diversity of 150 different nationalities. Career development opportunities full of national and international challenges. Wide range of training programs to enhance your skills.

Wellbeing initiatives, including flexible working conditions. Ability to make a difference through our sustainability programme and volunteering initiatives. Team member rates and promotions, offering discount rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

EEO Statement Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged.

📌 Marketing, Communication & Social Media Manager - Tivoli Palazzo Gaddi Firenze Hotel
🏢 Hesperia group
📍 Firenze