About the role

The22 is hiring a Chief of Staff & Head of Operations to own the day-to-day running of the studio and turn our vision into well-executed, commercially sustainable growth. This is a senior leadership role for someone who connects strategy with systems, timelines and accountability — and who can be the founders' primary operational thought partner while building a culture of clarity, collaboration and care.

You'll own growth, marketing, programming, operations and cross-functional project management, translating agreed priorities into plans, owners and measurable results.

What you'll do

Business strategy & growth

Lead the annual and quarterly planning process with input from the founders, and translate agreed priorities into monthly plans, initiatives and measurable goals. Develop and implement strategies to grow membership, class-pack sales, retention, attendance and overall revenue. Review business performance, customer behavior and class attendance to spot opportunities, and build practical recommendations for programming, pricing, scheduling and promotions.

Own membership, referral, retention and acquisition campaigns, and identify new revenue across classes, events, partnerships, private sessions and brand collaborations — always balancing commercial health with the member experience.

Marketing & brand leadership

Develop and manage The22's annual and quarterly marketing calendar and lead the execution of campaigns, launches, promotions and key studio moments. Create clear campaign briefs, messaging frameworks, timelines and deliverables for internal teams and external collaborators. Oversee email marketing, social media strategy, website messaging and in-studio communications, and maintain consistency across brand voice, positioning and visual identity.





Coordinate press, influencer, community and partnership initiatives, and manage the review and approval process for marketing and brand materials.

Programming & customer experience

Work with the founders and teaching team to evaluate the class schedule and programming mix, reviewing attendance, fill rates, teacher performance and member feedback. Develop and coordinate schedule or format changes, and support the development, naming, positioning and launch of new classes and signature concepts. Establish clear standards for the member journey — from first inquiry and trial through ongoing membership — and build tools for gathering and acting on feedback (surveys, NPS, focus groups).

Set member-service processes and front-desk standards so every touchpoint reflects The22's brand and values.

Project & team management

Serve as the central point of coordination across major initiatives, turning strategic priorities into clear project plans with owners, deadlines and deliverables. Lead regular planning and status meetings to maintain alignment and accountability, and track progress across campaigns, launches, events, programming changes and operational projects. Identify risks, dependencies and resource gaps early, clarify roles and handoffs, and create the tools, systems and reporting that help the team work efficiently.

Manage external freelancers,



consultants and creative partners, follow up to ensure agreed actions get done, and maintain a central record of decisions, priorities and status.

Performance & planning

Work with the founders to support setting revenue targets, campaign goals and operating priorities. Track KPIs like attendance, class capacity, conversion, retention and membership performance, and share regular reporting with clear findings and recommendations. Keep an eye on how campaigns and growth initiatives are performing against goals, and support annual planning so staffing, programming and marketing decisions stay grounded in reality.

Leadership & founder support

Act as the founders' primary day-to-day operational thought partner, bringing structure, context and clear recommendations to discussions. Help prioritize opportunities and protect the team from taking on too many disconnected initiatives. Facilitate decision-making, ensure decisions are documented, communicated and implemented, and support team communication through periods of growth, change and transition.

Coordinate communication between founders, teachers, front desk and external partners, and build a culture of clarity, accountability, collaboration and care.

What we're looking for

You're an experienced operator who thrives at the intersection of strategy and execution. You bring structure to ambiguity, move projects from idea to delivery, and hold yourself and others accountable. You're commercially minded, comfortable with data and reporting, and equally strong on marketing, brand and customer experience. Above all, you lead with clarity and care.

Interested? Apply through LinkedIn or reach out to learn more about The22.

📌 Chief of Staff & Head of Operations (Firenze)
🏢 The22
📍 Firenze