JOB SUMMARY The Catering Sales Manager is responsible for contracting and closing local catering and social business and ensuring that business is turned over properly and in a timely fashion for quality service delivery. The incumbent implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.High school diploma or GED; 2 years experience in the sales and marketing, guest services, front desk, or related professional. 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required. Manages sales efforts for the hotel including local corporate and social catering.

Identifies, qualifies and solicits new catering business to achieve personal and hotel revenue goals. Understands the overall market – competitors’ strengths and weaknesses, economic trends, supply and demand etc. Closes the best opportunities for the hotel based on market conditions and hotel needs.

Uses negotiating skills and creative selling abilities to close on business and negotiate contracts. Designs, develops and sells creative catered events. Maximizes revenue by up‑selling packages and creative food and beverage.

Manages catering sales revenue and operation budgets, and provides forecasting reports. Executes and supports the operational aspects of business booked (e.generating proposal, writing contract, customer correspondence).



Participates in and practices daily service basics of the brand.

Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders. Ensures successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and the company. Executes and supports the company’s Customer Service Standards and hotel’s Brand Standards.

Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event. serve the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event. Develops a close working relationship with operations to ensure execution of strategies at the hotel level. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.

Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. Alla base del nostro lavoro vi è uno spirito affinato e pronto a tutto, che ci ha resi famosi per aver reinventato le regole del lusso in tutto il mondo. Whatever/Whenever è la nostra cultura e filosofia di servizio che trasforma in realtà le passioni dei nostri ospiti, per offrire tutto in ogni momento.

Entrando a far parte di W Hotels ti unirai a un portfolio di brand con Marriott International.

📌 Catering and Events executive (Firenze)
🏢 W Hotels
📍 Firenze