Role Overview:
We are hiring on behalf of our partner company — a fast-growing Property Developer across the EU — for a Senior Performance Marketing Manager to oversee and scale €100k–€200k+/month Google & Meta ad accounts driving pre-sale and launch campaigns across multiple property developments.
Key Responsibilities:
• Own and operate Google & Meta ad accounts hands-on daily including campaign structure, budget pacing, bidding, and optimization across multiple EU markets and property launches.
• Scale spend profitably while maintaining CPL and CAC targets across long, multi-touch buyer journeys, defending spend decisions with clear data.
• Manage budget allocation across property launch cycles — balancing awareness campaigns for new developments with high-intent search and retargeting for active sale periods.
• Partner with the creative lead to translate performance signals into actionable creative briefs (property showcases, virtual tours, lifestyle content) and implement rigorous testing frameworks.
• Work closely with the sales team to optimize lead quality and improve lead-to-viewing and lead-to-reservation conversion rates.
• Report metrics crisply to leadership including the head of performance, VP of growth, and CEO.
Required Skills & Qualifications:
• 5+ years of hands-on Google/Meta performance marketing experience for real estate, PropTech, or high-consideration/high-ticket B2C categories.
• Personal management of Google & Meta budgets exceeding €100k+/month.
• Fluency in CPL, CAC, and campaign architecture analysis for long sales-cycle, high-value transactions.
• Experience optimizing ad accounts across multiple EU markets and languages.
• Ability to translate data insights into actionable growth strategies.
Preferred Qualifications:
• Experience marketing property d
📌 Senior Performance Marketing Manager (Italia)
🏢 Asesores Hemel
📍 Italia
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