Job Description
The Director of Sales is responsible for leading and executing the hotel's sales strategy to maximize revenue, market share, and profitability across all segments, including Corporate, MICE, Luxury Leisure, Group, Consortia, and Wholesale. Working closely with the Commercial Director, this role drives business development efforts, strengthens strategic partnerships, and ensures the achievement of annual revenue goals while upholding the luxury standards and brand positioning of Rome Cavalieri, A Waldorf Astoria Hotel.
The Director of Sales provides leadership to the sales team, develops key customer relationships, and collaborates cross-functionally with Revenue Management, Marketing, Catering, and Operations to deliver sustainable business growth.
Responsibilities
Sales Strategy & Business Development
Develop and execute the annual sales plan, aligned with the hotel's commercial objectives and supported by thorough analysis.
Follow the sales plan throughout the year and demonstrate a high level of adaptability when needed to adjust according to market conditions.
Identify and pursue new business opportunities across key market segments.
Support the Commercial Director in the development and implementation of commercial strategies and action plans.
Monitor market trends, competitor activity, and customer needs to identify opportunities and mitigate risks.
Revenue Generation
Achieve and exceed individual and team revenue targets for rooms, groups, meetings, and events.
Develop strategies to increase market share in corporate, MICE, luxury leisure, and group segments.
Manage a portfolio of key accounts and strategic partners.
Drive revenue growth through proactive sales activities, prospecting, account management, and relationship development
Ensure effective deployment of sales resources to maximize return on investment.
Client Relationship Management
Establish and maintain strong relationships with key clients, travel advisors, event planner
📌 Director of Sales (Roma)
🏢 Hilton
📍 Roma