As a Sales Engineer, your primary responsibility will be to drive sales growth, profitability, and market share for Hongfa's products within your assigned territory in Northwestern Italy. You will act as both a commercial and technical partner to customers while developing new business opportunities and strengthening long-term customer relationships.

Your responsibilities

- Promote and sell the Hongfa product portfolio within your assigned territory
- Build and maintain long-term, trust-based relationships with customers
- Act as the primary commercial and technical interface for customers
- Proactively identify, acquire, and develop new customers
- Develop and expand the regional distribution network
- Prepare monthly sales reports, including forecasts and project pipelines
- Develop annual budgets and sales action plans
- Represent Hongfa at trade fairs and events
- Drive sales growth, profitability, and market share in line with Hongfa's business development strategy

Your strengths

- Degree in Industrial Engineering, Electrical Engineering, or a comparable technical qualification
- 3-5 years of experience in B2B sales of electronic and/or electromechanical components
- Strong technical understanding and customer-oriented mindset
- Experience with electromechanical and/or passive components
- Excellent communication and negotiation skills
- Good knowledge of Microsoft Excel; experience with SAP and CRM systems is an advantage
- Experience in the Energy and Industrial markets
- Customer-focused, results-driven, and committed to building long-term business relationships




- Native or fluent proficiency in the local language and fluent English are required; additional language skills are an advantage

Here's what you can look forward to

Become part of an internationally active organization and contribute to our continued success with your ideas, expertise, and initiative. We foster an open and collaborative corporate culture where innovation is encouraged and individual contributions are valued. You can look forward to exciting responsibilities, performance-related compensation, flexible working hours, and a supportive working environment with modern technical equipment.

What we offer:

- Performance-related premio
- One additional day of paid leave for every five years of service
- Training and professional development opportunities
- Recognition of work anniversaries, birthdays, and other special occasions (including vouchers)
- An open corporate culture where ideas, initiative, and collaboration are valued
- A rapidly growing international company with room for creativity and personal development
- Exciting projects in an international working environmentA supportive team and a positive working atmosphere
- Regular company events
- A structured, role-specific, and tailored onboarding program

About Us

Hongfa Europe GmbH is the European sales and service center of the globally leading Hongfa Group - the world's leading manufacturer of relays. Since our establishment in 2003, we have grown into a dedicated, international team of more than 130 employees based in Maintal, Germany.

We create connections that help drive the world forward - and those same connections provide our employees with stability, opportunities, and room to grow. Your future starts here. Become part of the HongFamily and help shape it with us!

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📌 Sales Engineer Italy (m/f/d) (Milano)
🏢 Hongfa Europe
📍 Milano