About the Role
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As the Digital Transformation Business Partner - Sales & Marketing (DTBP S&M;) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.

You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.

Key Responsibilities

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- Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.

- Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).

- Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.

- Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).

- Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.

- Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).





- Ensure secure data collaboration with external partners.

- Promote compliance, quality, safety, sustainability, and CSR guidelines.

Qualifications

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- Degree in Business Administration, Information Systems, Marketing, or a related field.

- Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.

- Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics). Project management expertise; agile certifications are a plus.

- Knowledge of change management methodologies is an advantage.

- Strong analytical and communication skills; structured and solution-oriented working style.

- Fluent in English plus Italian or German.

What We Offer

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- A key role in the company’s digital transformation success.

- Opportunity to shape the introduction of new technologies and commercial digital capabilities.

- Collaboration with international teams and technology partners.

- An international company committed to responsibility for people and the environment.

- Training and development opportunities through the Loacker Academy.

- A structured onboarding program.

- Company cafeteria. xysqume

Location

Auna Di Sotto (BZ)

Contact

Stefanie Prader
Talent Acquisition

Additional Benefits

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- International and family owned company

- Professional and personal development supported by a dedicated platform

- Job-specific, structured and detailed onboarding phase

- Company restaurant with wholesome and healthy cuisine

- Flexible working hours and home office opportunity (if the job allows that)

- And a whole lot of crispy wafers.

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📌 Digital Transformation Business Partner – Sales & Marketing (f/m/d) (Auna di Sotto)
🏢 Loacker
📍 Auna di Sotto