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Meaningful Work From Day One

This role sets the vision, objectives, and strategies for one of the most iconic
brands in the world and one of the strategic pillars within Brown‑Forman Italy
portfolio: Jack Daniel’s. The Senior Brand Manager is the key strategic partner
to the Head of Marketing, responsible for brand strategy, business development,
prioritization, and resource allocation. The role leads the development of
annual and long‑term strategic brand plans for Italy, working closely with
cross‑functional teams and global/regional brand partners.

The working style for this role is 4 days working from the office with Fridays
working from home.

What You Can Expect

Develop and implement the Marketing Plan for Jack Daniel’s Family of Brands

* Deliver a comprehensive diagnosis of brand performance, opportunities, and
competitive dynamics.





* Define marketing priorities, objectives, strategies, action plans, and KPIs.

* Build strong collaboration with global brand teams to align on long‑term
strategic direction and contribute to global strategy development, given the
importance of the Italian market.

* Lead the media agenda, ensuring relevant communication across all key
touchpoints.

* Work closely with Trade Marketing and Sales to align priorities and
activities across Off‑Trade, On‑Trade, and E‑Commerce, sharing a unified
agenda.

* Lead the development and flawless execution of campaigns and activations with
external agencies, ensuring compliance with BF guidelines and legal
requirements.

* Continuously track and improve brand activation quality and brand experience
delivered in market.

* Act as the brand guardian, ensuring all consumer and customer communication
is consistent with brand rules and compliant with Italian regulations.

BUILDING

📌 Senior Brand Manager (Milano)
🏢 Brown-Forman
📍 Milano