Our client is a growing consumer products company focused on driving measurable business growth through strategic digital marketing initiatives. As the organization continues expanding its customer acquisition efforts, they are seeking a Growth Marketing Specialist to execute high-impact marketing campaigns, optimize performance across digital channels, and support product launches through data-driven decision-making.
Role Overvie
wThe Growth Marketing Specialist will be responsible for executing and optimizing digital marketing campaigns that drive customer acquisition and business growth. The Growth Marketing Specialist will manage email marketing initiatives, paid advertising campaigns, A/B testing, campaign optimization, and performance analysis while collaborating closely with the Content Creator and leadership team. This role is ideal for a hands-on marketer who enjoys experimentation, continuous optimization, and using data to improve campaign performance
.
Locati
onFully Remote | 9:00 AM - 5:00 PM E
STKey Responsibiliti
esEmail Marketi
ngBuild, execute,
and optimize email marketing campaign
s.Develop customer segmentation strategies and automated email workflow
s.Monitor email performance and improve engagement through testing and optimizatio
n.Support lifecycle marketing initiatives that improve customer retention and acquisitio
n.
Paid Media & Campaign Execut
ionLaunch, manage, and optimize paid advertising campaigns across digital channe
ls.Support product launches and promotional campaig
ns.Monitor campaign performance and recommend improvements based on key performance metri
cs.Ensure campaigns are executed efficiently and aligned with business objectiv
es.
Marketing Optimiza
tionConduct A/B testing across campaigns, messaging, creatives, and landing pa
ges.Analyze customer acquisition and campaign performance d
ata.Identify opportunities to improve marketing efficiency, conversion rates, and
ROI.Provide data-driven recommendations that improve camp
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