Role Summary
As PR Manager at Mandarin Oriental Cristallo, Cortina, you will play a key role in building and strengthening the resort's reputation throughout the pre-opening phase and ongoing operations. Reporting to the Marketing & Communications Manager , you will be responsible for executing the resort's public relations strategy, managing media and influencer relationships, coordinating partnerships and events, and creating compelling brand stories that position Mandarin Oriental Cristallo as one of Europe's leading luxury alpine destinations. You will ensure consistency in messaging, tone of voice and brand image across all external communications while supporting the successful launch and long-term visibility of the resort.
Key Responsibilities
Pre-Opening Responsibilities
- Support the development and execution of the pre-opening PR strategy in collaboration with the Marketing & Communications Manager and Mandarin Oriental Hotel Group Corporate Communications.
- Build awareness and anticipation for the opening of Mandarin Oriental Cristallo,



Cortina through targeted media outreach and strategic storytelling.
- Develop and maintain comprehensive press materials including press kits, fact sheets, biographies, media assets and opening announcements.
- Establish relationships with key Italian and international media, luxury travel editors, journalists, influencers and opinion leaders.
- Coordinate media visits, influencer stays, familiarization trips, interviews and pre-opening press events.
- Support the planning and execution of the official opening ceremony and other high-profile launch activations.
- Collaborate with operational departments to ensure all communications accurately reflect the resort's products, services and guest experiences.
- Assist in identifying strategic partnerships that enhance brand visibility before opening.

Operational Responsibilities
- Execute the annual Public Relations strategy in alignment with the resort's commercial objective

📌 PR Manager (Italia)
🏢 Mandarin Oriental Hotel Group
📍 Italia