Marketing Communications – EMEA
Join our team to design and execute B2B marketing campaigns across Europe, the Middle East, and Africa.
Key Responsibilities
- Develop and execute integrated marketing communication plans for assigned product lines, customer segments, and strategic initiatives across EMEA.
- Translate business and marketing objectives into customer‑centric engagement strategies, defining the optimal channel mix, messaging, and customer journey.
- Design and deliver multi‑channel campaigns leveraging email marketing, digital nurturing, webinars, social media, paid media, third‑party media, and events.
- Partner closely with Marketing Program Managers to define campaign objectives, success metrics, KPIs, and optimization plans.
- Collaborate with internal marketing partners (marketing automation, social media, creative services, analytics) and external agencies and suppliers to ensure high‑quality, on‑time campaign execution.
- Lead and manage marcom for assigned strategic international events, including booth layout, promo plan, budget management,



and stakeholder coordination.
- Build audience segmentation, communication frameworks, and campaign assets that deliver a consistent and compelling brand experience across all touchpoints.
- Manage campaign setup and execution within CRM and marketing platforms, ensuring accurate tracking and compliance with brand and privacy standards.
- Monitor, analyze, and report on campaign performance, customer engagement, lead generation, and marketing ROI, translating insights into continuous improvements.
- Contribute to digital transformation and marketing innovation initiatives by identifying opportunities to leverage new technologies, AI‑powered capabilities, and operational efficiencies.

Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2–3 years of experience in marketing communications, digital marketing, campaign management, or event market

📌 EMEA Marketing Communication Specialist (Italia)
🏢 IT00 Agilent Technologies Italia
📍 Italia