Go-To-Market Junior Specialist-Maternity Leave
Are you interested in transforming Costa’s product offering into clear, compelling, and commercially effective content for our sales channels?
Join our team in Genoa as a Go-To-Market Junior Specialist, where you'll play a key role in identifying and communicating Unique Selling Propositions (USPs) and supporting go-to-market execution across markets with the ultimate objective to increase revenue and customer total value.
Go-to-Market Strategy
You will identify, synthesize, and translate product USPs into compelling commercial messages.
You will develop go-to-market approaches, new tools and materials to support sales performance.
Project Management
You will work cross-functionally with marketing, sales, and operations and coordinate creative agencies and internal stakeholders in content development to ensure consistent and impactful communication tools.
Public Speaking Skills
You will act as spokesperson during cascading meetings, ensuring consistency and alignment across different markets and channels.
Knowledge & Tools Management




You will support the update of internal knowledge management systems and tools.
What makes you unique
- 1-3 years of experience in Marketing, Go-To-Market, or Trade Marketing roles in structured environments
- Bachelor’s or Master’s degree in Marketing, Business, Economics, Communication, or Tourism
- Experience in content and asset creation
- Experience with creative agencies and cross-functional stakeholders
- Strong strategic and commercial mindset with the ability to identify USPs
- Excellent communication and storytelling skills , with the ability to inspire and engage diverse audiences.
- Advanced proficiency in Excel and PowerPoint
- Familiarity with AI tools (Copilot, ChatGPT, Gemini) and SharePoint knowledge are a plus
- Fluency in Italian and English ; additional languages are a plus.
- Availability to travel

What we offer
Your Journey with Us
At Costa, we make your onboarding ex

📌 Go-To-Market Junior Specialist-Maternity Leave (Italia)
🏢 Holland America Line
📍 Italia