10 ago
|
Experteer Italy
|
Italia
10 ago
Experteer Italy
Italia
Experteer Overview As Product Manager for Italy and Greece, you will develop and execute local market plans for assigned product(s), ensuring alignment with the regional brand strategy. You will collaborate with IMCO and cross‐functional teams to drive launch readiness and consistent execution across markets. You will lead go‐to‐market strategies, local campaigns, and new product launches, while building capabilities in digital marketing. This role offers impact on market growth and shaping brand presence in the country within the Allergan Aesthetics portfolio. Retribuzione / Benefits Represent Italy's strategic needs to IMCO and ensure support for portfolio prioritization and launch readiness Ensure alignment between Italy and IMCO on brand strategies and disseminate local marketing plans Coordinate with Medical Affairs, Price & Trade Channel, and Business Excellence to deploy marketing plans Oversee AMI plans and capabilities in country to support medical education dissemination Develop local marketing strategy, core campaigns,
and tactics with the Marketing Lead Plan go‐to‐market/launch strategies with the local market, including campaigns and communication Share best practices and drive process efficiencies across the team Lead planning and execution of new product launches Ensure local execution aligns with regional priorities Adapt international materials, approve local materials, and develop country‐specific materials Prepare, translate, and execute promotional material in line with the brand plan Create guidelines for local marketing coordinators on KOL programs and monitor effectiveness Optimize pre‐launch and launch tactics for new products Collaborate with Medical Affairs and Strategic Communications for coordinated approaches Responsabilità University degree in Business, Marketing, or a related field Experience in pharmaceutical or healthcare marketing; digital marketing experience and exposure to regional or international environments are highly desirab
📌 Product manager, allergan aesthetics (Italia)
🏢 Experteer Italy
📍 Italia