Experteer Overview In this Senior Marketing Manager role, you will shape Italy's theatrical marketing strategy for Amazon's local releases. You'll lead strategic planning, budget management, and cross-functional campaigns to boost audience engagement and box office performance. Working closely with the Head of Theatrical Marketing Italy, you will drive innovation, localization, and partnerships across traditional, digital, and experiential channels. This is a high-impact, leadership‐oriented role at the intersection of analytics, creative direction, and regional growth.
Retribuzione / Benefits Lead strategic planning and budget management for multiple high-profile Italian releases
Develop territory-wide marketing strategies and long-term activation roadmaps for Italy
Conduct local market analysis and competitive intelligence to inform decisions
Establish campaign KPIs and success metrics with senior leadership
Drive innovation in audience engagement methods and marketing technologies
Mentor junior marketing managers on strategy and campaign development




Provide creative leadership across Italian marketing assets and brand touchpoints
Oversee localization and coordinate with global teams to ensure brand consistency
Lead relationships with Italian agencies and creative partners
Develop media strategies covering traditional, digital, and emerging platforms
Negotiate with media agencies and platforms for local campaigns
Cultivate brand collaborations and co-marketing opportunities
Collaborate with International Media leadership on best practices
Optimize media spend across local campaigns
Conceptualize and execute large-scale events and premieres in Italy
Manage stakeholder relationships with external agencies across Italy
Lead cross-functional initiatives with Content Managers, PR, Digital, and International partners
Advise distribution teams on theatrical positioning in Italy
Drive alignment on local campaign priorities and resource allocation
Mentor and develop the ma

📌 Senior Theatrical Marketing Manager, Amazon Mgm Studios Theatrical Marketing (Italia)
🏢 Altro
📍 Italia