We are looking for a Senior Marketing professional who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long‐term success of our solutions for Professionals, Enterprise clients, and the Public Sector. Your Responsibilities Market & Strategy Conduct in‐depth market analyses—including trends, customer needs, and competitive dynamics—to ensure a customer‐centric product offering with clear differentiation. Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high‐value solutions. Define the Value Proposition and craft compelling, consistent, and impactful storytelling. Planning & Go‐to‐Market Set sales budgets and commercial targets by product and channel. Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing.



Manage online and offline communication campaigns and produce high‐performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events). Execution & Performance Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.). Monitor key business indicators and communication‐campaign performance metrics. Support training programs for sales channels and commercial teams. Your Profile Degree in Economics (or Master's in Marketing & Communication, Business & Management, or Social Media); at least 5 years of experience in Product or Marketing Management in multinational environments. Strong strategic and operational marketing expertise. An entrepreneurial mindset, proactivity, and a strong sense of ownership. Proven project‐management skills with the ability to coordinate cross‐functional team

📌 Senior product marketing (Italia)
🏢 Wolters Kluwer
📍 Italia