Overview Acting as the Ambassador of the Stella McCartney Brand, inspiring and developing diverse teams across Milan stores to successfully reach quantitative and qualitative targets by providing a unique in‐store experience to the clientele. Owner and responsible for the achievement of the store targets and the growth of the business across the Milan locations, including the Santo Spirito flagship store and Rinascente Milan corner. The City Manager implements and maintains concrete actions in line with Brand strategy, ensuring operative functioning and correct management of product, visual merchandising and operations, and the management of personnel in line with the company policies and procedures.
Business & Sales Performance Drive Sales Target Achievement:
Drive the achievement of the annual sales targets/budget/forecast in accordance with the guidelines received by the company.
Analyze and monitor store KPIs on a daily, weekly and monthly basis to implement immediate and long‐range action plans.
Device and execute strategies for sales generation to meet monthly goals,



including Sales Consultant & Team incentives.
Maximize the Business potential of the stores:
Guarantee financial results of the stores through effective management and monitoring of margins, stock and personnel costs.
Optimize the stores' contribution and monitor personnel costs keeping in line with the set budget/forecast and by developing the KPIs.
Maximize sales by category:
Push ongoing growth of the stores' turnover through regular feedback to the Buyers on merchandise, stock availability and sell‐through analysis.
Update Client Style Advisors on business, focusing on sell‐through.
Monitor the teams and ensure upselling and cross‐selling techniques are mastered.
Team Motivate and retain staff:
Lead and motivate all team members by being a role model and setting an exceptional example to the team.
Constantly monitor staff KPIs achievement and coach each team member, defining a specific improve

📌 City Manager (Italia)
🏢 Beni di consumo e di lusso / Moda
📍 Italia