Experteer Overview As PR Manager, you will shape and protect the resort's reputation during pre‐opening and ongoing operations. You'll lead media and influencer engagement, craft compelling brand stories, and coordinate partnerships and events to position Mandarin Oriental Cristallo as a premier European luxury alpine destination. You will ensure consistent messaging across channels and support launches and long‐term visibility. This role offers impact at a landmark property within a renowned luxury group, with opportunities to drive high‐profile campaigns and partnerships.
Retribuzione / Benefits Develop and execute pre‐opening PR strategy in collaboration with Corporate Communications and the local Marketing & Communications Manager
Build media awareness and anticipation through targeted outreach and storytelling
Create and maintain press materials (kits, bios, assets, announcements)
Foster relationships with Italian and international media, editors, journalists, influencers
Coordinate media visits, familiarization trips, interviews, and opening events




Support official opening ceremony and high‐profile launch activations
Collaborate with operations to reflect product and guest experiences in communications
Identify strategic partnerships to enhance brand visibility before opening
Execute annual PR strategy aligned with commercial objectives and brand standards
Manage media inquiries, press visits, shoots, and influencer collaborations
Plan PR events, launches, campaigns, and brand activations
Produce press releases, media alerts, speeches, newsletters, and editorial content
Ensure consistency of messaging and visual identity across communications
Monitor media coverage and prepare PR reports and analyses
Coordinate with external PR agencies and Corporate Communications
Support CSR activities and destination partnerships
Work with Marketing, Digital Marketing, and Social Media teams on integrated campaigns
Assist with crisis communications and industry trend monito

📌 PR Manager (Italia)
🏢 Altro
📍 Italia