Contract Type
Permanent
Overall responsibility covering product strategy, portfolio management, Product Development Plan (PDP) and product promotion. Build a product roadmap based on a continuous understanding of market needs and portfolio performance.
Developing and implementing a company-wide go-to-market plan (Product roadmap);
Managing the entire product line life cycle from strategic planning to tactical activities;
Ensure continuous competition watch and benchmark;
Responsible for PDP budget for the product line represented;
Collect requirements from sales/marketing and complement with own market inputs or research (customers feedback, competition benchmarking, internal inputs, Techno watch, etc.);
Drive business cases for new development & make decisions on the project launch;
Review and monitor with program management the progress of PDP execution : Bring continuous market input to development projects during their execution;
Define market introduction plan for each new product;
Define and own product map range and portfolio, including sizes, variants,



options list and recommended prices;
Partner with platform owner to transform market requirements into product specifications;
Drive product promotions, including promotion strategy, customers meetings, exhibition, conferences and sales force training.
Product roadmap definition;
Competition watch and Benchmark;
Market requirements and Product specifications for PDP and portfolio;
Business Case;
New Product market introduction;
Portfolio management (configuration, pricing, “Go/ No Go” for derogations etc.);
Product promotion strategy;
Product promotion support.
Kpi
Product profitability (cost, pricing and margin);
Market share;
Business case completion and availability;
Product roadmap completion and availability;
Front line product promotion : customers meetings, exhibition etc.
Master Degree or equivalent;
Expertise in customer management;
Expertise in project Management;
Expertise in PDP Program Management;

📌 Manager - Product Development (Italia)
🏢 Sidel
📍 Italia