You will lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.
You will manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.
Leading the development of full funnel media plans across global and local paid media channels, aligned with the marketing calendar and developed in collaboration with local agency teams, including budget allocation by campaign, channel, and week
Align media plan and continuous updates with the commercial plan
Lead the activation and ongoing performance follow-up of local paid media channels
Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market Agency Management & Governance
Conduct onboarding and regular performance reviews for local agencies based on global framework
You’ll work closely with Commercial and Marketing teams,
collaborating with the Global Media Optimization Lead and with local agency partners to deliver strong and aligned media execution.
Degree in Marketing, Comms., Business or related field
~5–7 years of experience in digital marketing, with strong focus on performance channels
~ Proven track record in managing large media budgets and driving ROI-focused campaigns
~ Experience managing agency partners
~ Strong paid media expertise across channels and the full funnel
~ Commercial mindset with focus on ROI and performance
Analytical and data-driven, with the ability to turn insights into action
Strong relationship builders with excellent stakeholder management and collaboration skills
H&M; Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of ever
📌 Work Management Commercial Performance Lead (Italia)
🏢 H&M
📍 Italia
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