About the Job
Senior Brand Programs & PR Specialist to support the execution of the Levi's brand and consumer strategy in Italy. This role sits at the intersection of brand, PR, influencer marketing, and cultural engagement, with a strong focus on building and managing external relationships. You will bring global brand priorities to life locally, create culturally relevant moments, and ensure Levi's maintains a strong and consistent presence across all consumer touchpoints.
Key Responsibilities
Support the delivery of the Levi's brand marketing strategy locally, aligned with Global and EU priorities.
Develop and execute seasonal PR, influencer, and engagement plans to drive awareness and conversion.
Partner with Channel Marketing to amplify campaigns across Retail, Wholesale, and E-commerce.
Build and manage relationships with press, stylists, influencers, and cultural stakeholders.
Support transition to an in-house PR model, leading direct conversations with media and partners.
Contribute to talent mapping and influencer strategy, ensuring alignment with brand values and aesthetics.
Prioritize and manage incoming requests (editorial, influencer, VIP) with strong business judgment.
Plan and execute consumer events and brand activations (e.g., festivals, Pride, Milano initiatives).
Support delivery of the Milano "key city" strategy, creating impactful brand heat moments.
Coordinate end-to-end project management for activations, from concept to execution.
Support showroom activities, including product placement, appointments, and stakeholder engagement.
Support definition and execution of the local marketing and content calendar.
Manage agency relationships across PR, media, social, and creative.
Contribute to A&P; budget tracking, forecasting, and reporting.
Monitor performance of campaigns and events, supporting ROI analysis.
About You
~5 years of experience in PR, communications, influencer marketing, or brand marketing, ideally within fashion, lifestyle, or consum
📌 Brand Programs (Italia)
🏢 Altro
📍 Italia