Overview In this role you will drive accelerated, profitable, and sustainable demand for PHINIA EMEA aftermarket products. You will work with cross‐functional teams to craft market‐driven strategies, optimize the product lineup, and lead compelling launches. Your work supports growth through data‐driven insights, segmentation, and targeted messaging that resonates across customer segments. This is an opportunity to shape product strategy and go‐to‐market execution in a global, sustainability‐minded organization. Responsibilities Lead market and competitor research to identify trends, opportunities, and risks and develop corresponding strategies Use internal and external data to optimize product focus and inform decisions Define market penetration strategies to boost customer adoption Own segmentation, targeting,



and positioning for products Manage New‐To‐Range and phase‐out policies; optimize SKU performance Lead product launches and monitor post‐launch performance Support inventory reduction and disposal during phase‐outs in collaboration with other functions Identify and pursue new product/segment/channel opportunities Develop compelling product messaging and coordinate marketing plans with regional teams Ensure complete and up‐to‐date product information (catalogs, specs, training) Provide product‐specific training to internal teams and customers Drive revenue, profitability, and market expansion through pricing and performance analysis Identify CI opportunities for marketing in EMEA Qualifications Minimum of 3 years' experience in a marketing role (category, product, or trade marketing) Qualification in Marketing and/or Business (minimum degree‐level) Experience with economic indicators, financial drivers, and business metrics to inform strategies Experience working in a multi‐country marketing role with strong customer engagement Benefits Health and well‐being resources Agile workplace program Formal development opportunities Competitive compensation Diverse, g

📌 Category manager (Italia)
🏢 Experteer Italy
📍 Italia