The Head of Marketing for the EFT & Bakery Business Units is a senior marketing leadership role responsible for driving market-focused, value-based marketing strategies that deliver measurable business impact and support profitable growth.
Operating within the PFA Marketing & Internal Communication Division, the role ensures strong alignment with divisional priorities while translating business needs into high-impact, measurable marketing initiatives, with a clear contribution to pipeline development and commercial performance.
The position combines strategic direction with a hands‐on mindset, leading a focused team and working closely with Sales and Product Management to ensure marketing is a key driver of growth.
Business & Marketing Strategy
Define and execute integrated marketing strategies for EFT & Bakery, fully aligned with BU and Division goals
Translate market and customer insights into clear value propositions and go‐to‐market approaches
Drive marketing as a key contributor to pipeline development, market penetration, and business growth




Market Positioning & Value Communication
Strengthen GEA's positioning as a technology and solution partner in BUs EFT and Bakery
Develop consistent, compelling messaging based on customer value and application expertise
Ensure alignment of communication across all channels and regions
Demand Generation & Campaign Execution
Plan and deliver targeted marketing campaigns (e.g., digital, events, product launches, content) to support pipeline and funnel development
Optimize channel mix and campaign performance based on measurable KPIs
Ensure effective use of budget and resources, with a clear focus on ROI and commercial impact
Leverage data, market trends, and customer feedback to guide decision‐making
Support product positioning and innovation by bringing the voice of the customer into the organization
Monitor competitive landscape and identify market opportunities
Leadership & Team Development
Lead and develop the BU marketin

📌 Head of Marketing (Italia)
🏢 Macchinari e impiantistica
📍 Italia