ph3Responsibilities /h3 ul liDevelop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights /li liDefine the marketing activation calendar and lead the planning and execution of 360 campaigns across all relevant channels /li liHelp define the local product portfolio focus based on market needs and opportunities /li liLead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience /li liManage agencies to ensure timely, high-quality campaign execution /li liTrack key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement /li liCollaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels /li liLead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store /li liAct as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity /li liPartner with local Commercial teams and other stakeholders to align marketing with market goals /li liMonitor competitors, trends,



and new market opportunities and derive actionable plans /li /ul h3Requirements /h3 ul li4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue /li liStrong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market /li liHands‑on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing /li liAbility to build impactful and consistent digital consumer journeys /li liStrong hands‑on project management and cross‑functional collaboration skills /li liStrategic, creative, and data‑driven mindset with confidence in using digital marketing tools /li liFluent in English and Italian (both written and spoken) /li /ul h3Core Competencies /h3 pDemonstrates expertise in developing and executing brand and marketing strategies tailored to the Italian market, with a strong focus on integrated campaigns, digital consumer journeys, and cross‑functional collaboration. Proficient in managing brand metrics and ensuring consistency in brand messaging and identity. /p /p #J-18808-Ljbffr

📌 Marketing Manager – Italy (Italia)
🏢 Jobtailor
📍 Italia