ppWithin the bGroup Customer Experience Value Proposition /b function, we are looking for a talented and proactive resource to join the team. /p pKey responsibilities of the role will include: /p ul liDevelop and evolve the Group CRM, customer contact, and engagement strategy. /li liDefine and oversee customer view, consents preferences management. /li liDefine customer contact principles and governance across the customer lifecycle. /li liShape the roadmap for CRM and marketing technology capabilities. /li liEstablish best practices for customer journeys, segmentation, personalization, triggers and omnichannel engagement. /li liPartner with Group IT, Data, and Enterprise Architecture to design scalable and future‑ready solutions. /li liEvaluate emerging technologies and AI capabilities to identify opportunities for innovation and business value. /li liSupport markets with frameworks, guidance, and capability development to drive consistent adoption. /li liMonitor capability performance and recommend continuous improvements. /li liEnsure CRM and marketing technology capabilities align with business strategy, customer experience objectives, and enterprise architecture. /li liRepresent Customer and Marketing in cross‑functional technology initiatives and influence technical decisions through strong domain expertise. /li liDefine enterprise standards, policies, and operating models for CRM, campaign management, and customer engagement. /li liFoster collaboration across Marketing, Technology, Data, Digital, and local business units to deliver shared outcomes. /li liEnsure solutions comply with data privacy, consent, regulatory, and responsible AI requirements. /li liPromote a culture of continuous improvement, knowledge sharing, and adoption of best practices across the organization. /li /ul h3Requirements /h3 ul liOperational CRM Customer Engagement Expertise – Deep understanding of CRM strategy, customer lifecycle management, contact strategy, and omnichannel engagement /li liCRM Technology Architecture– Strong knowledge of CRM platforms, customer service and automation solutions, omnichannel architecture, API integrations, customer 360 customer data platforms (CDP) capabilities, and customer journey orchestration /li liTechnical Credibility – Confident engaging with architects, engineers, and IT leaders on solution design, data integration, APIs,



and enterprise marketing technology /li liStrategic Thinking – Ability to translate business objectives into scalable CRM and engagement capabilities that deliver measurable customer and commercial outcomes /li liStakeholder Influence – Proven ability to build partnerships and influence across marketing, technology, data, and business teams within a global matrix organisation /li liInnovation Mindset – Naturally curious with a passion for exploring emerging technologies and translating them into practical, value‑creating marketing capabilities /li liAnalytics AI Proficiency – Solid knowledge of data architecture, customer data management and AI‑enabled marketing, including generative AI, predictive analytics personalization, next‑best‑action, and journey optimisation, with an understanding of responsible AI principles /li liContinuous Learning – Keeps abreast of evolving trends in AI, customer marketing, data, and marketing technology, proactively identifying opportunities to enhance customer engagement and operational effectiveness /li liAnalytical Data‑Driven – Uses customer insights, experimentation, and performance metrics to inform decisions and drive continuous improvement /li liLeadership Collaboration – Leads through influence, fosters collaboration across diverse teams, and champions innovation, governance, and best practice /li liExperience in the Insurance or Financial Services industry is a plus /li liExperience in an International environment and multinational company is a strong plus /li liKnowledge and experience with Salesforce Stack are a plus, as well as with Dynamics 365, SAP CRM, Oracle, Pega and equivalents /li liMinimum 3‑5 years of experience in CRM and customer lifecycle strategy is required /li /ul h3What we offer /h3 pWe offer employment at the manager level with the relevant salary, in accordance with the CCNL ANIA for non‑executive employees and the Generali Group Company Agreement. /p pGross annual salary ranging between 56K€ and 70K€. The final offer will be aligned with the candidate’s professional experience, technical and soft skills relevant to the role, and may include an individual variable component.



/p pWe also offer /p ul liSmart working and flexible hours /li liCorporate welfare system /li liSupplementary health insurance and discounted insurance policies /li liTraining and development /li liStructured continuous learning paths (technical and managerial) /li liCareer development programs within the Group /li liAccess to learning platforms and internal mobility opportunities, including international /li /ul h3Why Join Generali /h3 pJoining Generali means becoming part of an international Group with a strong heritage and a forward‑looking vision, where people are at the center of our sustainable growth strategy. /p pWe foster a responsible, inclusive, and innovation‑driven work environment, where everyone can contribute to creating value for customers, society, and the communities in which we operate. We believe that diversity, equity and inclusion are essential to building a stronger culture and driving sustainable growth. /p pAt Generali, you will find opportunities to grow through continuous learning, career development paths, and internal mobility across the Group. We recognize talent and merit, and support flexibility as a key enabler of well‑being and a sustainable work‑life balance. /p pWorking with us means sharing strong values and taking on meaningful challenges together to build a safer and more sustainable future every day. /p pAs an Equal Opportunity Employer, Generali evaluates all applications based exclusively on objective and gender‑neutral criteria, including skills, experience and potential, ensuring fairness and transparency throughout the selection process. /p h3Company Profile /h3 pGenerali Group Head Office is the guidelining unit of the Generali Group, one of the largest global insurance and asset management providers. Established in 1831, Generali is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best‑in‑class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society. /p /p #J-18808-Ljbffr

📌 Group CRM & Customer Engagement Senior Professional (Milano)
🏢 Generali
📍 Milano