Responsibilities

- Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights
- Define the marketing activation calendar and lead the planning and execution of 360 campaigns across all relevant channels
- Help define the local product portfolio focus based on market needs and opportunities
- Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience
- Manage agencies to ensure timely, high-quality campaign execution
- Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement
- Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels
- Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store
- Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity
- Partner with local Commercial teams and other stakeholders to align marketing with market goals
- Monitor competitors, trends, and new market opportunities and derive actionable plans

Requirements





- 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue
- Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market
- Hands‑on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing
- Ability to build impactful and consistent digital consumer journeys
- Strong hands‑on project management and cross‑functional collaboration skills
- Strategic, creative, and data‑driven mindset with confidence in using digital marketing tools
- Fluent in English and Italian (both written and spoken)

Core Competencies

Demonstrates expertise in developing and executing brand and marketing strategies tailored to the Italian market, with a strong focus on integrated campaigns, digital consumer journeys, and cross‑functional collaboration. Proficient in managing brand metrics and ensuring consistency in brand messaging and identity.

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📌 Marketing Manager – Italy (Italia)
🏢 Jobtailor
📍 Italia