Meet Our Team:Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering lead growth programs, and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region.Picture Yourself at Pega:As the Senior Marketing Manager for West-South, you’ll lead strategic marketing initiatives across your region and assigned industry, helping shape Pega’s brand presence and drive growth. You’ll design and execute demand generation campaigns, deliver Account-Based Marketing for key strategic accounts, and align marketing efforts with regional business goals to grow pipeline and ACV. This role blends strategic planning with hands-on execution and cross-functional collaboration. You’ll also manage and develop a team of two, fostering high performance and impact. Please be aware that this role will require frequent travel across Italy, Spain & France. What You'll Do at Pega:Act as the marketing lead for your region, representing marketing across the GTM organization.Develop and execute a comprehensive regional marketing plan aligned to business goals and pipeline growth.Lead multi-channel demand generation campaigns and ABM programs for top strategic accounts.Partner with sales to build account-based marketing plans using Target Organization Plans (TOPs).Deliver regional marketing programs including brand, thought leadership, PR, and digital execution.Manage and optimize regional events, leveraging global standardization.Implement always-on nurture marketing for both new and existing accounts.Collaborate cross-functionally with EMEA teams, sales leadership, and corporate marketing.Use data and analytics to measure impact, optimize performance, and report ROI.Who You Are:You excel at working with a diverse set of functions and levels and leading the group to consensus on a plan that will serve the priorities of the programs for the region. You also need to be an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders.What You've Accomplished:Bachelor’s degree in Marketing, Business Administration, Communications, Management,



or related field10+ years of experience in Marketing with proven track record in regional marketing3+ years of people leadership experience Prior experience in enterprise software marketingStrong strategic marketing, communication, and planning skillsProficiency with marketing automation tools, MS Office, Excel, PowerPoint, social collaboration tools, LinkedIn, Twitter, Google AnalyticsBudget management experienceStrong digital marketing experience and ABM expertiseExcellent written and verbal communication skillsStrong analytical skills and demonstrated ability to leverage data to influence strategy and decision-makingPega Offers You:Gartner Analyst acclaimed technology leadership across our categories of productsContinuous learning and development opportunitiesAn innovative, inclusive, agile, flexible, and fun work environmentCompetitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company#LI-AB3 Additional InformationBase salary range for this role is 54,600 - 84,600 EUR annually. This role may also be eligible for annual premio OR commission, as well as benefits and other incentives.The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.

Job ID: 23578

AI in Action – Responsible Use of AI in RecruitmentPega embraces the responsible use of artificial intelligence (AI) to improve efficiency, consistency, and fairness across our business. We encourage thoughtful and ethical adoption of AI technologies that support people—not replace them. We may use AI‑enabled tools in our recruitment process.



These tools are designed to assist us by providing insights and operational support.All hiring decisions are made based on human review and judgment. You may have the right to request human review, provide additional information, or raise questions about how such tools are used.CultureAt Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.This same mindset shapes how we work, encouraging curiosity, continuous learning, and smarter ways of working with AI. At Pegasystems, we believe the best ideas come from curious people who embrace change, learn continuously, and use AI to work smarter and move faster. Guided by our values, we bring a growth mindset to every challenge and create lasting impact together.Export ComplianceFor positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.AccommodationsIf you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.Labor Condition ApplicationsGDPR Candidate Privacy NoticePegasystems Limited UK Gender Pay Gap StatementEEO/AA Policy StatementYour Employee Rights Under the Family and Medical Leave ActE-Verify NoticeEmployee Polygraph Protection Act Rights

📌 Senior Marketing Manager West-South (Milano)
🏢 Pegasystems
📍 Milano