ppTrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. /p pAt TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. /p pAI Fearlessly. /p h3The Role /h3 pThe Senior Customer Marketing Manager will join TrendAI's Europe Customer Marketing team, within one of the world’s leading AI security organisations. Acting as an operational business partner to our Customer Success (CS) Operations and Field Marketing teams, this individual will build and nurture strong working relationships with key stakeholders across the TrendAI business, translating lifecycle and expansion strategy into localised, on-the-ground campaign execution. /p pThe role will lead the development, build, activation, and reporting of lifecycle and expansion campaigns and webinars across Europe, turning customer signals into live campaign triggers that support customer onboarding, adoption, retention, and expansion, and owns the creation of centrally built programmes for Field teams to deploy. /p pA key focus of the role is to act as the connective layer between central campaign strategy, CS Operations, and Field Marketing across the region, ensuring campaigns are activated consistently, on time, and in the right language for each market.



/p h3Key Responsibilities /h3 h3Customer Lifecycle Campaigns /h3 ul liDevelop and execute campaigns that support existing customers through their full lifecycle: onboarding, adoption, retention, and expansion, in support of GRR and NRR goals /li liApply the regional segmentation framework and lifecycle-stage messaging in campaign builds /li liPartner with CS Operations to turn renewal and health signals into live campaign triggers, and support customer survey operations (CES, NPS) /li liOwn the build, activation, and reporting of lifecycle and expansion campaigns, webinars, and similar activities /li /ul h3Field Regional Execution /h3 ul liSupport local execution of Europe‑specific customer advocacy and reference activity /li liOwn the local‑language hand‑off of centrally built campaigns to Field Marketing /li liSupport execution of priority global campaigns within Europe /li /ul h3Budget Stakeholder Management /h3 ul liManage spend within the regional marketing budget, and work closely with supporting functions (Marketing Ops, Digital) as needed /li liBuild strong working relationships with CS Operations, Field Marketing,



and Marketing Ops/Digital Marketing as key day‑to‑day stakeholders /li /ul h3Skills Experience /h3 ul liMinimum 5–8 years of experience in a related marketing role /li liExperience in cross‑channel campaign development and optimisation /li liTechnical writing ability (e.g. technical communications, product notifications and advisories) /li liExperience working in a B2B marketing environment, ideally within cybersecurity or IT /li liStrong relationship‑building skills across different teams and levels of seniority /li liAnalytical and tech‑savvy, with the ability to develop a working understanding of TrendAI Vision One™ and relevant martech tools and reports /li liExperience working across multi‑regional campaigns, languages, and teams /li liAbility to work autonomously in a fast‑paced, always‑developing industry /li liHands‑on experience with marketing automation or campaign martech platforms /li liFluency is German, French, Spanish, or Italian is desired but not essential. /li liWillingness to travel occasionally /li /ul pAt Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind. /p /p #J-18808-Ljbffr

📌 Senior Customer Marketing Manager, Europe (Italia)
🏢 TrendAI
📍 Italia