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GDO Director | Sales Manager | FMCG | B2C | B2B | ex Coca-Cola HBCAbout Us
Havea is a European Leader specialized in natural health and wellness products.
The company develops and manufactures a wide range of products, including dietary supplements, herbal teas, medical devices, natural cosmetics, and hygiene products, aimed at promoting well-being and addressing lifestyle-related health concerns.
The company operates both domestically and internationally, employing over 1,000 professionals across multiple subsidiaries.
The Group is committed to sustainability, implementing initiatives like using 100% green electricity at its production site and setting ambitious decarbonization goals.
The company also emphasizes social responsibility, achieving a ****** score on the Professional Gender Equality Index and contributing €298,000 worth of products to charities between **** and ****.
Havea Italia is the italian subsidiary (26m€ Net Sales in ****, 30 employee) is in charge of the distribution of 3 strategic brands (Dermovitamina, Bears with Benefits and Vitarmonyl).
Position Summary:
We are looking for aTradeMarketing Managerwith strong strategic and analytical skills, deep knowledge of the FMCG and retail industry, and the ability to lead marketing initiatives that support both brand and category growth.
Key Responsibilities
Consolidate and coordinate thenational promotional plan alongside local-specific initiatives, ensuring alignment and effective execution across all markets ensuring proper planning, execution, and performance tracking in close collaboration withSales and Financeteams, with a focus onpromo profitability and ROI.
Managepromo forecasting, including estimations related to display materials and promotional tools, working closely withSales and Supply Chain.
Analyze sell-out data for the brand's category and adjacent categories, with a strong focus on:




Weighted Distribution (WD):assess current shelf and in-store space allocation, identify growth opportunities to enhance distribution and improve SKU depth;
Promo Activations:evaluate the effectiveness of national and local promotions, aiming to increase consumer impact and financial return; collaborate closely with the Sales team and key customers to develop win-win promotional strategies;
Point-of-Sale (PoS) Materials:work in synergy with Marketing and Sales to develop more impactful in-store materials that drive consumer engagement; manage suppliers to ensure quality and timely delivery.
Conduct in-depthsell-in and sell-out performance analysesacross retailers, regions, and channels.
Leverage data platforms such asNielsen and IRIfor market analysis, competitor benchmarking, and opportunity identification.
Support new product development (NPD) by overseeing the go-to-market execution, monitoring product launches, and ensuring the activation strategy is effectively implemented to drive visibility, consumer engagement, and sell-out performance.
Study and proposePerfect Store executionsto maximize in-store conversion and develop impactful POS materials andactivation tools.
Leadcategory management initiativesto enhance the brand's shelf presence and category leadership.
Work cross-functionally andinfluence key departments—especially Sales, Trade, Supply Chain, and Marketing – ensuring alignment with brand and category strategies, without directly managing a team.
Activelysupport the sell-out teamthroughin-field visits and ride-alongs across the national territory, collecting insights and contributing to the effective in-store execution of strategies.
Provide strategic support and deliver a compellingpresentation to the sales team,



aimed at enhancing in-store product distribution and strengthening the client's portfolio within the category.
Category managementThe objective is to drive visibility, optimize shelf presence, and increase market share through effective assortment and placement strategies.
Requirements
Degree in Marketing, Economics, Statistics, or related fields.
Minimum 4/5 years of experience in marketing or trade marketing roles within the FMCG industry, with proven exposure toModern Trade/GDO dynamics.
Commercial experience is a strong plus.
A background in the wellness or health-related industry is considered an asset.
Strong understanding of the marketing mix within the retail environment.
Excellent analytical skills and solid experience usingNielsen, IRI, or other business intelligence platforms.
Ability to influence cross-functional teams and build alignment across departments.
Hands-on attitude and experience working closely with field sales teams.
Knowledge of Space planning program is considered an asset.
Professional English (spoken and written) and French as a plus.
Communication skills, Team oriented and proactivity
Enjoy the "start-up" environment while developing Group standards
What We Offer
A dynamic and fast-paced work environment.
High-visibility projects with real business impact.
The opportunity to shape the brand and influence category strategy.
A competitive compensation package based on experience.
Fast-growing FMCG company with ambitious market expansion plans and a focus on brand development.
xysqume
Seniority levelSeniority levelMid-Senior level
Employment typeEmployment typeFull-time
IndustriesPharmaceutical Manufacturing
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📌 Trade Marketing Manager Gd/Do (Milano)
🏢 Havea
📍 Milano