Location: Rome/Milan.
About us: Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
- What you’ll do: Lead the planning and execution of all BTL campaigns for the Casino vertical, targeting customer segments across the several lifecycles — from retention to reactivation and cross-sell — through tailored offers, incentives and automated promotional journeys through Optimove.
- Leverage advanced segmentation and behavioral data to design personalized campaign journeys that enhance player satisfaction and drive long-term value.
- Own the promotional performance of Casino BTL activity within Optimove, ensuring the design and delivery of impactful offers aligned with player needs and business goals
- Spearhead data-driven insights to optimize promotional spend, improve return on investment, and enhance player lifetime value.
- Manage and mentor a team of CVM Specialists, ensuring effective campaign execution, clear prioritization, and ongoing professional growth. Foster a collaborative, data-driven culture focused on continuous improvement.
- Support operational excellence by ensuring campaigns run smoothly across systems and tools. Act as a point of escalation for Casino BTL promotional issues, partnering with Customer Care and Tech to resolve them quickly and effectively.
What you’ll bring: 6+ years of experience in CRM, promotions, or campaign management, ideally in the online gaming industry or a similarly fast-paced, data-driven environment.
- Strong understanding of customer lifecycle management, player behavior,



and segmentation strategies, with hands-on experience in driving multi-touchpoint promotional campaigns.
- Proven leadership experience, with the ability to manage, motivate, and develop a team while fostering high levels of ownership and accountability.
- Data-driven mentality, with the ability to interpret performance metrics, extract insights, and turn them into actionable strategies and optimizations.
- Excellent project management and organizational skills, capable of managing multiple campaigns simultaneously and delivering on deadlines.
- An excellent understanding of Casino products and industry and passion for the game.
- Effective communicator, fluent in both Italian and English, with the ability to align and influence across functions and present ideas clearly to senior collaborators.
Why choose us: Permanent Contract with Hybrid Work.
- Meal Allowance.
- Supplemental Health Insurance.
- The option to join our company Share Saving Scheme. Choose us also for: An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion;
- Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches;
- Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth;
- Parental Leave Packages: additional support for you, children and financial aid for mothers;
- Volunteering during your working hours. Much more about us: Have a look at our amazing blog Inside. Hear directly from our employees at the following link: - Inside
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Equal Opportunity

📌 Casino Targeted Promotion Manager (Roma)
🏢 Sisal
📍 Roma