**Your Impact**:
We’re looking for a **CRM Specialist** to join the Buddyfit **Lifecycle & CRM Team**.
If you’re **data-driven, organized, curious about user behaviour**, and passionate about **fitness, wellness and digital products**, you’ll feel right at home here. **Your mission**:
Support the **plannin**g** and **execution** of **CRM campaigns**
- Work on** segmentation** and **audience building**. Collaborate with the team to create and refine user segments based on behaviour, preferences, and lifecycle stage across different markets.
- **Analyze** **performance** and share insights. **Monitor key metrics** (open rates, clicks, conversions, churn, etc.) and help turn numbers into actionable insights to improve our journeys and tests.
- **Collaborate with multiple teams.** Work closely with Brand, Performance Marketing, Product and Content teams to ensure CRM activities are aligned with campaigns, launches and overall strategy.
- **Keep our data and journeys organized.** Help maintain internal documentation, coordinate campaign calendars and support day-to-day CRM operations to keep everything running smoothly
- Stay curious about users and the industry. Keep an eye on CRM and retention best practices, and bring fresh ideas on how to engage and retain our community across channels. **Skills & Requirements**: - 1/3 years of experience with CRM management platform and marketing automation
- Strong analytical mindset and confidence working with numbers and spreadsheets (Excel / Google Sheets)
- Excellent written and spoken English (B2+) and at least one of the following as native/near-native: Italian or Spanish




- Attention to detail and strong time-management abilities: you can handle multiple tasks and deadlines without losing accuracy
- Curiosity for user behaviour, digital products and data-driven marketing
- Passion for fitness, wellness and tech is a big plus **What we offer**: - A young, energetic work environment**:we work hard**, **we support each other**, and **we genuinely enjoy being a team.**
- A growth-oriented mindset: we’re ambitious — **extremely ambitious**. You’ll work with colleagues who challenge you, inspire you, and push you to bring your best every day.
- The chance to learn CRM hands-on: from day one,** you’ll be involved in real campaigns, real data and real decisions that impact thousands of users.** **About us**:
**Buddyfit**is the first fitness App that lets users train anywhere with a personal trainer. Our goal is to revolutionize the world of **fitness** that is still using such old methods for user’s behaviours nowadays. The feedback we have received so far from both trainers and users are very positive and now we are ready to reach a bigger public and start scaling abroad internationally. We are very **ambitious** and we want to build a **strong team** to achieve our goals. Joining **Buddyfit** means you will have lots of opportunities to **grow very fast** within the team and ensure our company’s growth. **Our Purpose**:
**Make your presence felt.** This is our goal and objective. People make the difference. We want you to acknowledge it and help us achieve our goals. We want your contribution to be listened to. **We want to be your first choice, we want you to make an impact.

📌 CRM Specialist - Genoa (Genova)
🏢 Buddyfit
📍 Genova