Nearly 5 million people work in Italian construction. Not one of them wakes up wanting to read marketing content. Your job is to make them read it anyway, and to make them finish it. That means taking the hardest things in this industry, margins, cash that arrives late, labour costs, compliance, and explaining them so clearly that a contractor reading on his phone at 6:30 in the morning understands everything in one pass.

Writing something clever is easy. It is also the most valuable thing a writer can do here, because almost nobody is doing it.

Working Location

Milan, on site (Corso XXII Marzo area) Language Requirements This position requires fluency in both Italian and English. The office speaks English. Everything you write is in Italian.

Contract

Full-time, €32.000 – €42.000 + potential equity, based on past experience and potential impact Who We Are Italian construction is the backbone of the country's economy and still runs on tools from the last century: job sites that invoice but never collect, spreadsheets everywhere, margins that surface too late to fix. Pillar is the platform that changes that. We are young, ambitious and moving fast, in Italy and abroad.

The ambition: manage one in three construction sites in Europe.

Why This Role

We are not looking for content support. We are looking for the person who takes ownership of Pillar's voice and takes it where we cannot take it today. Early enough that you define the voice instead of inheriting it, late enough that there is a real product, real customers and real distribution behind every line you write.

The bar for your first six months: people in this industry read us because we are the best thing available to them, not because we paid to put it in front of them.

The Team





You report to the Growth Marketing Manager and join a team that carries real numbers: the leads that fill the pipeline, the work with sales that turns them into customers, the insight that helps an entire industry understand itself. A community around Pillar is the other, and it is the one that compounds. Every team here pulls in the same direction, and words are one of the levers that decide how fast we get there.

Who You Write For

Business owners with a radar for nonsense calibrated by twenty years of suppliers who promised. You get three seconds, and if they do not recognise their own problem in them, you have lost them.

Hence the best creative constraint in this job: original without sounding like an agency, sharp without being slick, in plain words with no English loanwords. Blog Our most important organic asset. Newsletter A weekly appointment with our entire base.

It is where our voice comes through most clearly, and it is yours. You write the variants, we test them, we iterate. Growth loops and automations Email sequences, onboarding and activation flows, product communications.

Words that keep working on their own months after you wrote them. Sales communications Emails and material supporting the sales team. This is where you find out whether a writer can sell or only write well.

Working with the rest of marketing Organic social and brand identity sit with the brand side of marketing, and you will work closely with them.



Different surfaces, same voice, one squad: Pillar. Insights, data and priorities come from us.

Understanding why the words do not land, and rewriting them so they do, is yours. You can write. The best compliment your writing can get here is "now I get it". You love writing. You have a voice, and you can change it.

A sales email and a long form article do not sound alike, but the same company clearly wrote both. It is almost always the difference between an honest piece and a piece that travels. Job sites, sales calls, a site manager explaining why he hates the software he uses.

You are pragmatic and easy to work with. 3 to 5 years as a content marketing specialist focused on writing copy or equivalent, in house, in an agency or freelance ~ A portfolio that proves writing ability , not output volume ~ Impeccable Italian : wide vocabulary, solid grammar, an ear for form ~ Fluent English Premio points if you have written for both B2B and B2C, seen the numbers your writing produced, worked in a fast paced startup, or won over an audience nothing like you. Coming from construction is not a requirement. Arriving from another world means you will see what the rest of us stopped noticing.

How We

Work at Pillar We all row in the same direction, like a crew in a boat: when one person accelerates, we all do. We give you direction, tools and clear goals, the initiative starts with you. If you want to build a voice that does not exist yet, in an industry where nobody has seriously tried, it is.

Competitive salary based on experience and impact Potential equity component Offsite every 6 months A case, where we test your approach and your skills on a real problem Interview with the Growth Marketing Manager

📌 Marketing Executive & Social Media Content Creator (Milano)
🏢 Pillar
📍 Milano