The Head of Social Media leads and designs social media strategies, tactics, campaigns and tools coordinating and monitoring growth, engagement and conversions within digital platoforms. This role also has a direct oversight over the implementation on the influencer strategy and work in very close partnership with other Corporate Functions and regional subsidiaries to cascade and align global messaging and initiatives.

Responsibilities

- Manage all social media platforms and drive social global campaigns

- Articulate a content strategy and a social media calendar tailored to each channel

- Ensure proper amplification of key brand messages locally and globally

- Partner with teams and agencies, to execute effective localised plan and ensure global coordination maintaining influencer marketing activity

- Work with external agencies to secure online reputation and crisis management implementing appropriate action plans

- Maintain a direct relationship with social media platforms representatives and media partners





- Ensure the correct execution of social community management practices and moderation

- Keep abreast of emerging trends, technologies and influencers

- Manage social media budget to maximise ROI and achieve business plans

- Responsible for the implementation and execution of performance reporting and analytics with a defined cadence

- Support PR Team to strategise ongoing brand ambassador partnerships and leverage effective visibility on OVS/PIOMBO/OVS KIDS/Les Copains/Altavia/Shaka/BAngel social platforms

- Drive content innovation, market first partnerships with key social platforms and build communities through online/offline experiences

Profile

- 8-10 years of experience leading social media strategies for Fashion/RETAIL

- Experience using a variety of popular social media platforms – Facebook, Twitter, Instagram, Pint

📌 Head of Social Media (Milano)
🏢 OVS Georgia
📍 Milano